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Queso, please? Virtual brands go niche as they mature

What started early in the pandemic as a cheap, easy way to sell more wings and burgers is morphing into more-targeted digital menu offerings like melty cheese and loaded potatoes.


Qdoba elevates Karin Silk to CMO

Silk had previously been VP of menu and off-premise operations for the 740-unit fast-casual chain.

These 10 chains serve the most craveable tacos, according to Technomic consumer data.

Williams had been a VP with the Mexican fast-casual chain since 2019.

He comes to the Mexican fast casual after serving as CDO for Carl’s Jr. parent CKE Restaurant Holdings.

Mexican Cauliflower Mash is a low-carb, keto-friendly option for the fast-casual chain.

Leviathan Winn becomes chief financial officer at the Mexican fast-casual brand.

Taste Tracker: New items bet on pumpkin and spice beyond lattes, accents from around the world, and the bolder the better.

The fast casual is looking to boost convenience and efficiency for the growing number of customers ordering online.

This week’s episode of the RB podcast “A Deeper Dive” features Keith Guilbault, the CEO of Qdoba, talking about the chain’s life as a stand-alone company.

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