Financing
How Smoothie King evolved to meet its customers’ health needs
The Bottom Line: The smoothie chain changed its ingredients and its menu to focus on health and get back to its original brand vision. The move was not without its risks.
Financing
How Smoothie King cut back on sugar and won
A Deeper Dive: Wan Kim, CEO of the fast-growing chain, discusses how the chain risked its growth to stay true to its healthy mission.