Taco Bell

7 lessons for engaging consumers

By Sara Rush Wirth on Apr. 13, 2017

Customers want brands to connect with them personally, both inside the four walls of a restaurant and out. The challenge now is how to figure out the ‘where’ and ‘how’ that creates an impact.

Leadership

A modern franchisee finds success with an old idea

By Peter Romeo on Jan. 18, 2018

Acquisitions have made KBP Foods one of the largest and fastest-growing franchises in the restaurant business. But the key to absorbing the expansion has been a notion that harkens back to the earliest days of KFC.

World flavors: Latin heats up

By Restaurant Business Staff on Jul. 01, 2008

Used to be that quesadillas, salsa and guacamole only showed up in Mexican and Latin-style restaurants.

The Week in Ideas, July 30, 2012

By Restaurant Business Staff on Jul. 30, 2012

This week we have thieves caught on camera; a restaurant making money off some unfortunate publicity; a new term is coined for late-night diners; and, as always, mountain lion urine.

Why Is Taco Bell Testing $1 Menu Items?

May 22, 2014

Among the slew of items in the chain’s new-product development pipeline is a bargain version of the hot seller. There’s also a Rolled Chicken Taco and something called the Breakfast Quesarito.

Unit #2 of Yum’s fast-casual chicken ‘lab’ said to be ready to fly

Nov. 25, 2014

A second Super Chix appears to be planned for elsewhere in Dallas, scene of the initial experimental outlet, according to Janney Capital Markets restaurant analyst Mark Kalinowski.

8 reality checks on the fast-casual market

By Sara Rush Wirth on May 17, 2015

A deep dive into the segment revealed some surprises, concerns and shifts in the competitive scene.

Taco Bell closes upscale U.S. Taco Co.

By Kelsey Squire on Sep. 17, 2015

The closure enables the chain to focus on its new urban “Cantina” units.

Chipotle diners turned to McDonald’s, Domino’s during food safety crises: Study

By Kelsey Squire on Feb. 10, 2016

Competing Mexican concepts took a backseat.

McDonald’s sales hit a speed bump

By Simedar Jackson on Jul. 27, 2016

Following quarters of notable comps growth, the burger giant’s Q2 figures fell short.

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