See how the top fast food chains are performing on Facebook and if fans are liking it
Separate gauges assess the chains’ activity on the social media platform and how the brands were perceived.
Taco Bell jabs at “Routine Republic” of McDonald’s in new breakfast push
Taco Bell is shooting for some buzz about its new “biscuit taco” breakfast sandwich with a new YouTube video that portrays McDonald’s as an evil authoritarian empire with no tolerance for variety in what its dispirited citizens can eat for their morning meal.
More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.
Ethnic breakfast sandwiches offer a triple play: adventurous flavor combinations, craveablity and portability. These three elements seem to drive sales any time of day, and food service professionals indicate that the breakfast sandwiches they inhabit play particularly well on all-day breakfast menus.