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Taco Bell

Marketing

Capitalizing on Friendsgiving

 By Jackson Lewis on Nov. 18, 2016

The made-up holiday offers an opportunity to serve the Thanksgiving crowd before their traditional turkey dinner. Here's how seven restaurant operations are capitalizing on the opportunity.

Taco Bell partners with Lyft for drive-thru push

By Benita Gingerella on Jul. 25, 2017

Passengers of the ride-sharing service will be able to make a late-night pit stop along the way.

Marketing

5 made-for-Instagram LTOs

By Heather Lalley on Mar. 23, 2018

From pickle-flavored slushes to an overloaded Bloomin’ Onion, here are some wild menu items being offered at chains.

Sam King: Expansion king

By Restaurant Business Staff on Oct. 15, 2001

Sam King is a major fan of the Golden State. King, president of Long Beach-based King's Seafood Company, has built a thriving stable of 11 restaurants—five casual King's Fish Houses along with a handful of upscale seafood and steak concepts—all in Southern California.

The top tweeting restaurant trucks

By Peter Romeo on May 09, 2011

A look at the top mobile users of social media underscores how much they depend on daily dish-ups of 140 characters to make their models work.

The Week in Ideas, May 6, 2013

By Restaurant Business Staff on May 06, 2013

This week we just can’t let go of the $1 menu. Dealing with people who can’t deal with breastfeeding moms. A police themed restaurant treads carefully with its branding. And a show-stopping Bloody Mary garnish you have to see.

We tested Taco Bell's new upscale American Taqueria, U.S. Taco Co.

Aug. 11, 2014

Dishes ranging from the Friggin Fried Ice Cream Shake to the line-up of craft sodas are tested by one of the first visitors to U.S. Taco Co.

Financing

Getting on the shelves: Licensing lessons

By Sara Rush Wirth on Feb. 09, 2015

Licensing products doesn't have to be a huge undertaking. Brands with small programs that they say are lucrative as well as simpler to maintain—and began with relative ease. For restaurateurs looking into licensing, there are lessons to learn at every level.

Yum! Brands' profits drop 30 percent in Q2

By Kelsey Squire on Jul. 15, 2015

Declines in China dragged down the company’s performance.

Taco Bell transitioning to cage-free eggs

By Kelsey Squire on Nov. 16, 2015

The chain pledged to complete the switch at all U.S. restaurants by the end of 2016.

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