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Taco Bell

Marketing

Restaurants want you to know they like rainbows—and gay people, too

 By Heather Lalley on Jun. 02, 2022

Marketing Bites: Chains mark the start of Pride Month, Taco Bell teases more Mexican Pizza and more marketing news of the week.

Financing

At Taco Bell, the Mexican Pizza comes, and then goes

 By Jonathan Maze on Jun. 02, 2022

The Bottom Line: The Mexican chain started running out of supplies two weeks after the product’s reintroduction. The shortage says much about modern supply chain issues, and marketing.

Financing

Pizza Hut’s sales stumbled last quarter

By Jonathan Maze on May 04, 2022

The pizza chain’s domestic same-store sales fell 6% and executives blamed a shortage of delivery drivers. Taco Bell and KFC sales both increased.

Financing

Shareholder takes aim at Yum Brands’ executive bonuses

By Jonathan Maze on Apr. 27, 2022

SOC Investment Group wants other shareholders to vote against a pay package for the KFC owner’s top executives, citing one-time awards based on unit count growth.

Marketing

Taco Bell will host a series of drag shows this spring

By Jonathan Maze on Apr. 25, 2022

The Mexican fast-food chain will promote its breakfast business and support the LGBTQIA+ community with its “Drag Brunch Tour” at select Cantina locations starting in May.

Food

Taco Bell is bringing back its Mexican Pizza in May

By Jonathan Maze on Apr. 18, 2022

The fast-food Mexican chain said it would bring back the item after a two-year hiatus following customer demand, a Change.org petition, and even a request from Dolly Parton.

Marketing

Taco Bell is kicking off its 60th anniversary with a veggie combo and new streetwear

By Jonathan Maze on Mar. 21, 2022

The fast-food Mexican chain is working with Los Angeles-based streetwear creator Born X Raised for team member gear and is introducing a new vegetarian combo.

Marketing

Marketing Bites: Taco Bell crunches its subscription numbers and likes the result

By Heather Lalley on Feb. 23, 2022

Also, fast casuals are boosting their loyalty programs and Red Lobster extended 2.22.22 promos all week.

Technology

Big fast-food chains find their digital footing

By Jonathan Maze on Feb. 11, 2022

A huge percentage of the business at major quick-service restaurants, including McDonald’s, Starbucks and KFC, is coming through apps, delivery and kiosks.

Financing

Yum Brands opened a record number of restaurants last year

By Jonathan Maze on Feb. 09, 2022

The owner of KFC, Taco Bell, Pizza Hut and Habit opened nearly 4,200 new restaurants worldwide last year, which the company says is an industry record.

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