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Taco Bell

Food

Taco Bell is bringing back chicken wings

 By Jonathan Maze on Jan. 19, 2023

The Mexican chain’s “Ultimate Gameday Box” features its Mexican Pizza, chicken wings and tacos starting Jan. 26. It also has a special “Wings Filter” on its app showing which restaurants have wings available.

Financing

Behind Yum Brands’ effort to make technology an ever-present part of its business

 By Jonathan Maze on Dec. 16, 2022

The owner of KFC, Pizza Hut, Taco Bell and Habit Burger both acquires and develops technology to make the lives of its customers and employees easier. Here’s how the company is doing it.

Food

Taco Bell tests variations of Mexican Pizza and launches new burritos nationwide

By Patricia Cobe on Dec. 15, 2022

Fans around the country can now score $2 grilled chicken burritos, but only those in Omaha and Oklahoma City can taste the latest pizza iterations.

Financing

Get ready to see a lot more Taco Bell, KFC and Pizza Hut restaurants

By Jonathan Maze on Dec. 14, 2022

Yum Brands says it has enough global white space to add at least 100,000 more units in all four of its brands, including Habit Burger.

Financing

Taco Bell wants to be more like McDonald’s

By Jonathan Maze on Dec. 14, 2022

The Mexican fast-food chain’s plans to grow beyond its “cult” status could include permanent fries, more chicken, more ice cream and perhaps energy drinks. And it’s using the burger giant as its inspiration.

Food

Taco Bell loads up Nacho Fries for an extended stay on the menu

By Patricia Cobe on Nov. 17, 2022

Plus, the chain’s Enchirito returns as a throwback favorite after it won more fan votes in a head-to-head competition with the Double Decker Taco.

Marketing

McDonald’s adult Happy Meals have been a massive hit

By Jonathan Maze on Oct. 20, 2022

Marketing Bites: The burger chain proves that you don’t need a big name to have a big impact; Taco Bell brings back a hit marketing effort; Papa John’s gets spooky.

Financing

Why restaurants could become the country’s electric vehicle charging network

By Jonathan Maze on Oct. 19, 2022

Restaurant parking lots could serve a useful need as electric vehicles grow in popularity and demand for chargers increases. But there are practical benefits to operators, too.

Food

Nacho Fries are back at Taco Bell, loaded with extra heat and toppings

By Patricia Cobe on Oct. 14, 2022

The amped-up fries run for a very limited time but fans can hunt down availability on a digital tracking system.

Marketing

Taco Bell shifts its breakfast business with the help of Pete Davidson

By Jonathan Maze on Oct. 03, 2022

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

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