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Taco Bell

Food

Taco Bell sprinkles its menu with Tajin

 By Patricia Cobe on Feb. 27, 2024

The chain is partnering with the iconic Mexican seasoning blend to spice up a taco, snack and beverage, all in test at one California location.

Food

Taco Bell goes all in on chicken and crunch with new empanada

 By Patricia Cobe on Feb. 14, 2024

The Cheesy Chicken Crispanada rolls out nationwide Thursday for a limited time.

Marketing

Taco Bell shows off its 2024 marketing calendar

By Jonathan Maze on Feb. 12, 2024

The fast-food Mexican chain is releasing a wide array of menu items this year, including a new Cantina Chicken Menu and a taco made from Salt & Straw ice cream.

Marketing

Taco Bell plucks a trio of young chefs to reimagine the Crunchwrap

By Jonathan Maze on Feb. 12, 2024

The Mexican fast-food chain launched a program to spotlight emerging chefs. The first group will develop a new type of the Crunchwrap Supreme.

Financing

Yum Brands has been on a building tear coming out of the pandemic

By Jonathan Maze on Feb. 09, 2024

Nearly 25% of the global locations for the company’s brands KFC, Taco Bell, Pizza Hut and Habit have been built over the past three years.

Financing

Low-income consumers are apparently flocking to Taco Bell

By Jonathan Maze on Feb. 07, 2024

Some fast-food chains are losing customers to grocers over pricing issues. But the Mexican chain is apparently gaining them.

Financing

Yum Brands goes big into kiosks

By Jonathan Maze on Feb. 07, 2024

The owner of KFC, Taco Bell and Habit Burger is bringing in the self-ordering devices as its digital system sales hit $30 billion.

Consumer Trends

Why Reddit couldn't stop talking about Taco Bell last year

By Joe Guszkowski on Feb. 05, 2024

The chain made headlines with a slew of new menu items, but it was something else that drove discussion online.

Marketing

How Lettuce Entertain You created its new app

By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Leadership

Yum Brands names Joe Park chief digital and technology officer

By Jonathan Maze on Jan. 11, 2024

Park will replace Clay Johnson, who will remain with the owner of KFC and Taco Bell as a senior advisor.

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