Tropical Smoothie Cafe

Financing

How fast-growing Tropical Smoothie keeps chugging

CEO Charles Watson joined "A Deeper Dive" this week to talk about the chain’s food strategies, its digital moves and how smoothies hit the mainstream.

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Tropical Smoothie Cafe

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The company says it's on track to generate $1 billion in sales within five years.

Often, the menu items deemed the most craveable aren’t the ones consumers say they’re most likely to purchase.

As evidenced by the sheer number of “veggified” green smoothies sprouting up across the market, better-for-you blends are top of mind for consumers and operators, alike.

Blending vegetables into traditionally fruit-forward beverages has proven to be a winning sales strategy at juice bars, smoothie chains and restaurants.

Virgina's health department say the frozen berries sickened patrons of the Tropical Smoothie Cafe chain.

Together, the specialty LSR category increased sales by 8.6%, to $6.9 billion, and units by 5.2%, to 11,070.

Diners rated these chains as tops when it comes to healthful options.

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