Whataburger

Marketing

Social media watch: Seizing the moment

Whataburger has a slam dunk with a Twitter post featuring an NBA star.

2016 Top 500 restaurant chains

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Customers rate the best and worst quick-service restaurant chains for bathroom cleanliness in a recent Technomic survey.

The top three burger chains, all QSRs, own two-thirds of the category's sales.

A different sort of whopper figured large in recent restaurant news. But it's all true—we swear it!

So how to go about the critical matchmaking process? Slowly and methodically, according to franchising experts, who say moving too fast—letting emotion and greed trump diligence and patience—is the most common mistake made by both sides.

The pizza chain will be led by Michael Poates.

The impact of the avian flu on supply has forced operators to rethink their sourcing and menu items.

The first-ever RB/FSTEC Awards honor the operations that have set new models for the business in their use of digital business tools.

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

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