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Whataburger

Is McDonald's new beverage making a big splash?

By Restaurant Business Staff on Jul. 12, 2011

The newest addition to McDonald's drink line has been in the market for a few weeks now. How’s the Mango Pineapple smoothie been received? Here are a few sips of what they're saying online.

Jollibee is hunting for a U.S. fast-food chain to buy

 By Peter Romeo on Jan. 22, 2015

The Asian quick-service powerhouse says it wants a big but underdeveloped regional brand.

Restaurant industry a leader in Hispanic ad spending

By Kelsey Squire on Jun. 19, 2015

Restaurants “get” the impact of Latino consumers, a Hispanic-media trade group says.

Whataburger draws fire for banning guns

Jul. 13, 2015

Some consumers are threatening to boycott the chain for forbidding customers to openly carry weapons in the chain’s 780 restaurants.

Marketing

The RB/FSTEC awards: digital all-stars

By Restaurant Business Staff on Sep. 10, 2015

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

New sales ranking shows shifts in chain dominance

By Peter Romeo on Mar. 24, 2016

New brands and innovative oldsters gain ground while burgers hang tough.

Consumer Trends

The 10 most craveable chain burgers

By Jill Failla and Lizzy Freier on Feb. 28, 2017

Customers reveal which restaurant chains offer them the most craveable burgers that they can’t get anywhere else in a recent Technomic survey.

Financing

25 top limited-service chains in sales and satisfaction

By Restaurant Business Staff on May 22, 2017

A restaurant chain's sales don't always reflect customer satisfaction, and vice versa. Here, we rank the leading limited-service chains using a formula that includes financials, consumer satisfaction and value.

Top 500 Chains

Whataburger

Jun. 12, 2017

The family-owned burger chain operates two drive-thrus at Texas H-E-B grocery stores

Pardon me, may I speak with a manager?

By Restaurant Business Staff on May 15, 2003

"Pardon me, may I speak with a manager please?" This is a line heard every day in restaurants across America. It's a reasonable enough request.

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