Whataburger

Marketing

This week’s 5 head-spinning moments: Reviewed and rated

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Marketing

How restaurants are handling Twitter’s new design

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

The disruption of the egg supply has come home to roost, but ingenuity in sourcing has kept operators from yanking eggs off menus.

Whataburger has a slam dunk with a Twitter post featuring an NBA star.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Customers rate the best and worst quick-service restaurant chains for bathroom cleanliness in a recent Technomic survey.

The top three burger chains, all QSRs, own two-thirds of the category's sales.

A different sort of whopper figured large in recent restaurant news. But it's all true—we swear it!

So how to go about the critical matchmaking process? Slowly and methodically, according to franchising experts, who say moving too fast—letting emotion and greed trump diligence and patience—is the most common mistake made by both sides.

The pizza chain will be led by Michael Poates.

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