Continue to Site >>>

Whataburger

Operations

Whataburger makes a move on Las Vegas

 By Jonathan Maze on Feb. 08, 2024

The San Antonio-based burger chain opened the largest number of new restaurants in its history last year and now operates more than 1,000 restaurants.

Technology

Whataburger opens a digital-only restaurant

 By Jonathan Maze on Sep. 07, 2023

The location in Austin, Tex., is cashless and seatless and without a traditional drive-thru. Customers order via mobile app or kiosk.

Leadership

Whataburger names former Starbucks executive COO

By Jonathan Maze on Feb. 10, 2023

Debbie Stroud, who also spent 27 years with McDonald's, will take over operations at the 900-unit Whataburger.

Leadership

Whataburger names Peggy Rubenzer its chief people officer

By Jonathan Maze on Apr. 20, 2022

She has more than 30 years of human resources experience, most recently with True Food Kitchen.

Leadership

Whataburger names a new chief legal officer

By Heather Lalley on Mar. 14, 2022

Elena Kraus takes over for the retiring Michael Gibbs at the 880-unit burger chain.

Operations

Super Bowl MVP Mahomes becomes a Whataburger franchisee

By Heather Lalley on Aug. 11, 2021

Patrick Mahomes is part of an investor-led franchise group that plans to grow the quick-service burger brand in Kansas and Missouri.

Workforce

Whataburger gives staff $90 million in thank-you bonuses

By Peter Romeo on Mar. 31, 2021

The regional burger chain is also revamping its compensation plans to raise unit managers' potential pay above $100,000.

Leadership

Whataburger names Ed Nelson CEO

By Jonathan Maze on Aug. 03, 2020

The chain’s president took the helm as the chain expands and plans to start franchising.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Top 500 Chains

Whataburger

Apr. 21, 2020

Whataburger

  • Page 1