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White Castle


Salt & Straw churns out a new ice cream topping: Perfume

Marketing Bites: No, it’s not an April Fool’s joke; plus, White Castle pushes late night, Nando’s celebrates its South African heritage and more marketing news of the week.


White Castle to put Flippy robots in 100 more restaurants

The burger chain is expanding its use of the automated fry cook in a big way after tests helped improve operations.

The chain’s CEO and a Restaurant Leader of the Year nominee counts on tech, positive risk-taking, collaboration and company culture to last another 100 years.

The burger chain opened a location in Orlando on Monday. It's the first location in the state since the 1960s, and customers were willing to wait hours after its opening.

The burger chain has shown that it can still draw a crowd after 100 years, thanks to it willingness to take risks without sacrificing core items that have earned it some loyal customers.

The CEO and great-granddaughter of the company’s founder will take over for her father, Bill Ingram, who is retiring.

The chain will close its restaurants for four hours on Tuesday morning to give its employees time to vote.

The Crave Clutch is designed for family meals and smaller gatherings.

The 24-hour fast-food chain promotes DIY cocktails to pair with its iconic sliders.

Beyond Fried Chicken is on menus starting Monday.

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