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chicken

Marketing

Is Paris ready for Wingstop?

 By Heather Lalley on Jul. 24, 2024

Marketing Bites: Piggybacking on the Olympics, the fast-casual chicken chain is opening a pop-up restaurant in the French capital, a teaser to what could become 200 restaurants in the country.

Food

Why True Food Kitchen's new chicken tenders took a year to perfect

 By Patricia Cobe on Jul. 16, 2024

Behind the Menu: The gluten-free, air-fried tenders stay true to the restaurant’s health and quality mission, with the crispy crunch consumers crave.

Operations

Dave's Hot Chicken is heading to the U.K. and Ireland

By Lisa Jennings on Jul. 09, 2024

The spicy fast-casual chicken chain has signed a deal to open 60 restaurants in the region, with the first locations to open in London.

Food

Applebee's upgrades chicken sandwiches with new techniques and flavors

By Patricia Cobe on Jun. 10, 2024

Behind the Menu: VP of Culinary Shannon Johnson introduced hand breading, a larger chicken breast and craveable flavor profiles to elevate the platform.

Marketing

All-you-can-eat wings deliver traffic spike for Buffalo Wild Wings

By Joe Guszkowski on Jun. 06, 2024

Visits jumped by as much as 74% on days the promotion ran last month, according to data from Placer.ai.

Food

Burger King is testing flame-grilled chicken for new sandwiches and wraps

By Patricia Cobe on Jun. 05, 2024

The quick-service chain known for flame-grilled burgers is expanding on that concept with a new protein, soon available in several flavor variations at select restaurants in Nebraska and Alabama.

Food

Wendy's Saucy Nuggs join the menu in 7 flavor combinations

By Patricia Cobe on Jun. 03, 2024

The new saucier chicken nuggets roll out nationwide June 10, but digital customers can order them up now.

Food

At Bonchon, bone-in is still boss, but a crispy chicken sandwich is coming

By Lisa Jennings on May 23, 2024

Americans are increasingly embracing Korean flavors, so it makes sense for the growing Bonchon to step into the crowded crispy chicken sandwich space.

Financing

How Popeyes changed the chicken business

By Jonathan Maze on May 17, 2024

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

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