cuisine

One of our recent research trips was to the Mexican state of Veracruz. Throughout our travels, the rest of the research team and I have been taking notes, photographs and videos to document the ingredients, techniques, dishes and traditions of the many different countries and places in Latin America.

To assume an industry leadership position in the culinary field, it’s a given that a chef possesses strong technical abilities. But to become a leader and an innovator, there are additional skills and areas of expertise that a chef must gain. Returning to the building blocks of flavor and gaining a strong knowledge of today’s global flavors is key.

What will I do if a huge, highly successful restaurant from a national chain moves nearby? In many cities across the nation, restaurants have had to close their doors simply because they could not compete with the new neighborhood Goliath. The following are exciting promotional tactics that operators can use to instantly boost business. These strategies are designed for smaller businesses to continually outmaneuver their larger competitors.