Come for brunch!
It seems breakfast can be the most important meal of the day—especially for restaurants. A recent Technomic MarketBriefing revealed that nearly 9 out of 10 consumers surveyed eat brunch at a restaurant at least occasionally. What’s more, Mintel predicts breakfast sales will increase 22.1 percent between now and 2017.
Breakfast forward
Portability and speed feed the morning customer, boosting the popularity of grab-and-go items.
Global cuisines and flavors will continue to play an integral role in consumers’ restaurant choices. Industry studies reveal that customers are increasingly driven to try unique flavors. In its Flavor Consumer Trend Report, Technomic finds that 52% of respondents express a preference for restaurants that offer unique or original flavors, up from 42% of those polled in 2009.