social media

Familiarity breeds loyalty

By Kelly Killian on Oct. 21, 2013

Whoever uttered the phrase “familiarity breeds contempt” may have gotten it wrong—at least when it comes to restaurants. A new study suggests that familiarity actually makes customers more loyal.

Financing

A sluggish economy and skittish consumer spending means operators will continue to keep tight reins on their own spending in the New Year. What is worthy of investment and what’s on the chopping block?

What's going on here?

By Kelly Killian on Jan. 02, 2014

The new issue of Restaurant Business marks a redesign—and a reinvention. See what's new, and find out why we dedicated our entire January issue to the consumer.

Financing

Saving money on social media services

By Amanda Kooser on Jan. 02, 2014

How outsourcing tweets and posts stacks up against doing it yourself.

Marketing

Restaurants use Twitter to drive post-holiday spending

By Sara Rush Wirth on Jan. 03, 2014

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

Consumer Trends

Gauging pizza customers’ behavior

By Sara Rush Wirth on Mar. 20, 2014

Despite the proliferation of entrants in the largely on-premise better-pizza market, 80 percent of consumers prefer their pizza for takeout or delivery, according to a survey conducted by the mystery-shopper firm A Closer Look.