social media

Chipotle apologizes for racist tweets during Twitter hack

The burrito chain is also investigating how outsiders wrested control of its Twitter account for about two hours and used it to post offensive messages.

Marketing

3 lessons from social media this week

From spinning a losing streak to knowing when to lay low, here are some recent lessons operators have learned on social media.

Word spread on social media about a small test of items intended as afternoon add-ons.

Early the early days of point of sale systems, the choice of which system to choose was easy to make. There simply weren't many options. But today things are much different, and choosing a POS system is a huge and important task.

HOUSTON (Dec. 1, 2009 - Business Wire)—Jake’s Finer Foods announced today that it has successfully launched its newly designed corporate website at...

In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.

Chain locations aren’t exact clones of each other. There are little quirks, local menu items and different customer demographics. That’s why one social media presence doesn't necessarily fit all.

Some social media advice. A group of Manhattan restaurants band together to fight decreased traffic. And a couple of soldiers are surprised they caused a stir by naming their restaurant after their platoon’s nickname.

Starbucks chief Howard Schultz called on restaurateurs who packed his keynote address at the National Restaurant Association to take greater responsibility.

By employing creative and time-tested social media techniques, these brands have fans buzzing.

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