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social media

Mobile, social and local marketing

 By Restaurant Business Staff on Jul. 01, 2010

First, it was Web sites and email marketing. Now, it’s all about mobile phones, smart coupons that know your location and sites and services that hook straight into local communities. Restaurants aren’t just places to grab some grub anymore. They are active participants in the social conversation with legions of tech-savvy customers.

Summer Camp challenges preconceptions - in many ways

By Peter Romeo on Jun. 11, 2011

Peanut butter and banana sandwiches? A marshmallow-cramming contest? A dress code of shorts and flip-flops? This is an industry conference?

Five insightful employee blogs

By Peter Romeo on Mar. 01, 2012

When social media first appeared, restaurateurs worried that malcontents on their staffs would use the new soapbox to slam their employer. Little did the industry suspect that a good restaurant whine would become a staple of the new communications channels.

Technology

Chefs Feed expands into social media and 16 locales

By Joann Whitcher on Nov. 14, 2012

Launched in late 2011, the free Chefs Feed app for iPhone and iPad has quickly become a favorite with chefs and their fans, registering more than 100,000 users in less than a year.

Food

Flavor drives demand

By Thomas Henry Strenk on Jun. 18, 2013

Millennials continue to exert influence on the world of beverages. They like their drinks on the sweet side and they like lots of choices. Suppliers have gotten the message and responded with specialty beverages aimed at that finicky demographic.

Leadership

Pinkberry's need for speed

By Patricia Cobe on Mar. 31, 2014

Laura Jakobsen, senior vice president, marketing and design at Pinkberry, gives advice to women striving to become innovative leaders.

Marketing

28 social media ideas to steal

By Restaurant Business Staff on Sep. 11, 2014

Some restaurants have scored big on social media. Here's what you can learn from their wins.

Marketing

Building brand ambassadors

By Lisa Arnett on Jan. 17, 2017

Operators have found that how they respond to glowing compliments can have significant benefits to the brand. Here, they weigh in on where to find brand evangelists.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Financing

The poultry purchase

By Restaurant Business Staff on Aug. 09, 2007

Restaurants traditionally rely on chicken and turkey to be menu profit makers. Usually in good supply and always a good buy in relation to other proteins, operators often turn to poultry to keep costs in check when red meats and seafood skyrocket. But that strategy may be dampened in the months ahead.

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