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virtual kitchen

Operations

Bennigan's puts virtual kitchens in hotels as growth strategy evolves

The casual-dining franchise has licensed its On The Fly offshoot to two hotels in Iowa and has plans for more.

Operations

Why Smokey Bones revamped its virtual burger brand

It's hoping the new-look Burger Experience will stand out with simpler builds and a lower price point.

Marketing

How 4 restaurants approach marketing virtual brands

By Joe Guszkowski on Apr. 06, 2021

Dog Haus, Wow Bao and more share strategies for expanding the reach of online-only concepts that have become popular over the past year.

Operations

How a virtual brand turned a Chicago brunch spot into a bagel concept

By Joe Guszkowski on Apr. 01, 2021

Through the pandemic, Baker Miller discovered an untapped demand for bagels in its area, and is now hoping to grow the concept.

Emerging Brands

Chili's adds a takeout option for its virtual concept, It's Just Wings

By Peter Romeo on Mar. 24, 2021

The chicken wing concept now lets customers place pickup orders through Google and Google Maps.

Technology

'Jersey Shore' star Pauly D is latest celeb with a virtual concept

By Joe Guszkowski on Mar. 19, 2021

Pauly D's Italian Subs, another venture from Robert Earl's Virtual Dining Concepts, is available only on Grubhub.

Operations

Full-service restaurants push the limits of ‘full’ and ‘service’

By Peter Romeo on Mar. 18, 2021

After trying life with darkened dining rooms, table-service operators are venturing far afield from their traditional turf.

Financing

Want to make a quick buck? Start a virtual restaurant

By Jonathan Maze on Mar. 18, 2021

Many of these online-only brands will not survive over the long term, but it might not matter given their unit economics, says RB’s The Bottom Line.

Financing

Breaking down MrBeast Burger’s first 1 million burgers

By Joe Guszkowski on Mar. 12, 2021

The popular virtual concept hit the milestone this week after a little under three months in business. So how big is MrBeast really?

Operations

Independent restaurateurs are embracing ghost kitchens

By Patricia Cobe on Mar. 12, 2021

Chef-driven ghost kitchens are breaking into the chain-dominated market. Independent restaurants are seeing virtual concepts as an additional revenue stream that can evolve into brick-and-mortar locations.

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