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virtual kitchen

Technology

Chuck E. Cheese launches family-focused LankyBox virtual brand

By Joe Guszkowski on Nov. 17, 2022

The brand backed by a popular YouTube channel was created in partnership with MrBeast Burger parent Virtual Dining Concepts.

Marketing

Nestle launches cookie delivery brand with Nextbite

 By Joe Guszkowski on Nov. 14, 2022

Nestle Toll House Cookie Delivery will offer six cookie varieties as well as milk and other treats. It’s the latest entrant into the red-hot cookie market.

Leadership

Former Focus Brands exec Kat Cole joins Nextbite as advisor

By Joe Guszkowski on Oct. 25, 2022

The restaurant veteran and president of nutrition company Athletic Greens will help the virtual brand company with brand development and operations.

Consumer Trends

What Denny Post learned from observing delivery customers

By Joe Guszkowski on Oct. 12, 2022

A series of in-home visits left the Nextbite co-president more excited than ever about the future of virtual brands. Here are some of her takeaways.

Technology

Smokey Bones doubles down on delivery with new virtual brands, online storefront

By Joe Guszkowski on Sep. 28, 2022

The chain’s three existing brands, plus two new ones, will live under one digital roof at Bite Hall, where customers can order from all five at once.

Technology

AI finds its voice and 6 other takeaways from FSTEC

By Joe Guszkowski on Sep. 22, 2022

Voice bots were a highlight at the annual tech event, which saw record turnout amid a challenging time for restaurants.

Technology

MrBeast Burger hints at more physical locations after record-breaking debut

By Joe Guszkowski on Sep. 16, 2022

The virtual brand is apparently exploring franchising after more than 10,000 people showed up to a grand opening at a New Jersey mall this month.

Emerging Brands

MrBeast Burger is opening a brick-and-mortar restaurant

By Joe Guszkowski on Aug. 30, 2022

The outlet in American Dream mall in New Jersey will be the first physical location for the fast-growing virtual brand.

Operations

Veggie Grill launches delivery-only vegan brand

By Joe Guszkowski on Aug. 11, 2022

Vegan Bowls for All is the chain's second virtual concept and fourth brand overall. It debuted in 29 restaurants Thursday.

Financing

Applebee’s tweaks its strategy for Cosmic Wings

By Joe Guszkowski on Aug. 09, 2022

The chain is adding the virtual brand’s items to its in-store menu. It’s also testing a second delivery-only brand in about 100 restaurants.

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