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virtual kitchen

Technology

At Chick-fil-A’s virtual brands: Pork belly BLT, chicken wings and hybrid cars

 By Jonathan Maze on Sep. 15, 2021

The company’s Little Blue Menu virtual brands test in Nashville, set to begin this fall, will offer hundreds of menu items and a different delivery model.

Operations

Surprise! Your image of ghost kitchens might be wrong

 By Peter Romeo on Sep. 13, 2021

Day One of the FSTEC technology conference served up a slew of jaw-droppers about current industry issues, from labor to supply chain to virtual concepts and ghost kitchens.

Food

Perkins saw a void in the virtual kitchen space and filled it with sweet treats

By Patricia Cobe on Sep. 10, 2021

The family-dining chain launched Bakery By Perkins online to deliver pies, muffins and other baked goods, but the concept also serves as a testing ground for new products.

Marketing

Brinker's It's Just Wings is getting a push from 125 college football stars

By Peter Romeo on Sep. 08, 2021

The athletes will serve as brand "ambassadors" on college campuses throughout the nation. Through a collaboration with a new app called Yolk, they'll also play games with It's Just Wings customers.

Leadership

Nextbite adds restaurant vet Denny Marie Post as advisor

By Joe Guszkowski on Aug. 31, 2021

The former Red Robin CEO will help the virtual brand company develop concepts for large chains.

Technology

Ghost kitchens find a new gear

By Joe Guszkowski on Aug. 24, 2021

Wendy’s plan to open 700 units with Reef Technology is a new high-water mark for the delivery-only restaurant business.

Emerging Brands

Chili's parent bets on a second virtual concept

By Peter Romeo on Aug. 18, 2021

Maggiano's Italian Classics features Italian standards, with an emphasis on $10 lunch combos.

Technology

Tech roundup: NCR makes a bet on cryptocurrency

By Joe Guszkowski on Aug. 02, 2021

The big tech provider is buying crypto software company LibertyX. Also, ConverseNow raised $15 million for AI order-taking, Nathan's Famous hit a virtual milestone, and more.

Technology

Tech roundup: Nathan's Famous bends the rules of virtual brands

By Joe Guszkowski on Jul. 26, 2021

Its latest concept, Arthur Treacher's, will soon feature items from another chain on its menu. Also, Zenput raises $27 million, Slice hires a CFO and more.

Technology

Tech roundup: Virtual brands get physical

By Joe Guszkowski on Jul. 19, 2021

Some restaurants are bringing their online-only concepts into the "real" world. Also, Outback has a new app, Nextbite launches more brands and Bobacino hires a chief boba officer.

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