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virtual kitchen

Financing

For many casual chains, growth lies outside the dining room

 By Joe Guszkowski on Jan. 13, 2022

Nearly every big full-service chain is embracing ghost kitchens, virtual brands and other off-premise channels. Even some historic holdouts have shown signs of cracking.

Financing

How ghost kitchens and virtual brands could change the restaurant industry

 By Jonathan Maze on Jan. 05, 2022

A Deeper Dive: Former Red Robin CEO Denny Marie Post discusses how these mega trends could change restaurants for years to come.

Technology

The year in restaurant technology

By Joe Guszkowski on Dec. 21, 2021

What we got right and wrong about tech going into 2021, plus the developments we didn’t see coming.

Technology

Why Robert Earl believes TikTok Kitchen is the ideal virtual brand

By Joe Guszkowski on Dec. 20, 2021

The concept's ability to adapt to what's viral makes it well-suited for the digital restaurant world, said the co-founder of Virtual Dining Concepts.

Emerging Brands

Impossible Foods starts a restaurant brand

By Joe Guszkowski on Dec. 13, 2021

The delivery-only Impossible Shop offers exclusive recipes and new products from the plant-based meat maker. It's being served out of Dog Haus locations in eight states.

Operations

Thousands of virtual restaurants launched in the last year, but is the growth endless?

By Patricia Cobe on Dec. 09, 2021

Three leaders of the boom share the ingredients for a successful virtual brand and what the future holds.

Operations

Cracker Barrel has high hopes for its delivery business

By Joe Guszkowski on Nov. 23, 2021

The chain expects its virtual brands and ghost kitchens to generate incremental sales, though it’s still too early to tell just how well they’ll do.

Food

Applebee's adds Cheetos-flavored wings to the menu

By Joe Guszkowski on Nov. 15, 2021

The limited-time items are the same as some of the ones offered by the chain's virtual brand, Cosmic Wings.

Emerging Brands

DJ Khaled and Reef team up on Another Wing virtual brand

By Joe Guszkowski on Nov. 11, 2021

The delivery-only concept already has 165 locations across three continents thanks to Reef's large and growing kitchen network.

Technology

Nextbite doubles down on virtual brands with name change

By Joe Guszkowski on Nov. 09, 2021

Its parent company, Ordermark, will assume the Nexbite moniker as it brings delivery-only concepts to the forefront.

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