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Technology

Chuck E. Cheese launches family-focused LankyBox virtual brand

The brand backed by a popular YouTube channel was created in partnership with MrBeast Burger parent Virtual Dining Concepts.

Marketing

Nestle launches cookie delivery brand with Nextbite

Nestle Toll House Cookie Delivery will offer six cookie varieties as well as milk and other treats. It’s the latest entrant into the red-hot cookie market.

The restaurant veteran and president of nutrition company Athletic Greens will help the virtual brand company with brand development and operations.

A series of in-home visits left the Nextbite co-president more excited than ever about the future of virtual brands. Here are some of her takeaways.

The chain’s three existing brands, plus two new ones, will live under one digital roof at Bite Hall, where customers can order from all five at once.

Voice bots were a highlight at the annual tech event, which saw record turnout amid a challenging time for restaurants.

The virtual brand is apparently exploring franchising after more than 10,000 people showed up to a grand opening at a New Jersey mall this month.

The outlet in American Dream mall in New Jersey will be the first physical location for the fast-growing virtual brand.

Vegan Bowls for All is the chain's second virtual concept and fourth brand overall. It debuted in 29 restaurants Thursday.

The chain is adding the virtual brand’s items to its in-store menu. It’s also testing a second delivery-only brand in about 100 restaurants.

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