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virtual kitchen

Leadership

Nextbite names ex-Red Robin CEO Denny Marie Post co-president

Post, who has been advising the company since September, will now oversee marketing, operations and culinary innovation.

Operations

Queso, please? Virtual brands go niche as they mature

What started early in the pandemic as a cheap, easy way to sell more wings and burgers is morphing into more-targeted digital menu offerings like melty cheese and loaded potatoes.

The delivery-only concept developed with "MasterChef" contestants will offer gourmet American comfort food starting this week in 20 markets.

The steamed bun concept says it’s the first virtual brand with its own rewards offering, called Bao Bucks.

Its delivery-only concepts are generating the sales equivalent of five restaurants, according to CEO Craig Barber.

The delivery company says MasterChef Table will allow restaurants to easily add a delivery-only concept as their popularity grows.

They're moving quickly to grab space in the growing segment. Also, Toast now has a POS for fast-food places and PopChew launches a virtual brand tied to Snapchat.

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

The virtual brand company cited "rapidly evolving industry changes" for the layoffs, but did not go into detail.

The former DoorDash leader will take the reins at Virtual Dining Concepts as it looks to accelerate its growth.

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