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virtual kitchen

Emerging Brands

Local Kitchens has shuttered more than half of its locations

 By Lisa Jennings on Oct. 27, 2025

Local Kitchens, the culinary collective and ghost kitchen concept, has shuttered approximately half of its locations in recent months, including its Los Angeles prototype that opened in June and closed less than five months later. The multi-brand restaurant now operates just six Northern California locations in Cupertino, Davis, Lafayette, Mill Valley, Redwood Shores, and San Bruno, down from 13 units at its peak.

Technology

Virtual Dining Concepts launches Great American Cookies as a virtual brand

 By Joe Guszkowski on Aug. 12, 2025

The Fat Brands-owned cookie chain is now available for delivery at about 200 Chuck E. Cheese restaurants with more to come. It's the latest addition to VDC's portfolio.

Technology

Virtual Dining Concepts believes it has another hit with Man Vs Fries

By Joe Guszkowski on Jan. 17, 2025

The brand known for giant, fry-stuffed burritos is generating more revenue per store than any of the company’s other brands and could reach thousands of locations this year.

Operations

How Denny's is benefiting from California's $20 fast-food wage

By Peter Romeo on Jul. 31, 2024

Reality Check: The diner chain is pitting its third virtual concept against QSRs there, leveraging the lower wages full-service places are allowed to pay.

Marketing

For Top 500 family-dining chains, it's back to the future

By Peter Romeo on Jun. 04, 2024

The segment's old guard is striving to amp up its traditional strength of providing value, but with more relevant and higher-quality menu options.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

By Peter Romeo on Apr. 24, 2024

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Technology

Virtual brands are getting a little physical

By Joe Guszkowski on Apr. 23, 2024

Once reserved for the internet only, virtual brands are making their way onto in-restaurant menus and even their own brick-and-mortars, and seeing good results.

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

By Jonathan Maze on Apr. 19, 2024

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Financing

A look at the future of virtual restaurant brands

By Jonathan Maze on Apr. 17, 2024

A Deeper Dive: Robbie Earl, co-founder of MrBeast Burger operator Virtual Dining Concepts, joins the podcast to discuss the digital-only brands.

Technology

IHOP adds more virtual brands from Virtual Dining Concepts

By Joe Guszkowski on Apr. 17, 2024

The family-dining chain is putting NASCAR- and MLB-themed delivery brands in hundreds of locations for the first time and expanding Pardon My Cheesesteak.

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