virtual kitchen

Nextbite names ex-Red Robin CEO Denny Marie Post co-president

By Joe Guszkowski on Jun. 30, 2022

Post, who has been advising the company since September, will now oversee marketing, operations and culinary innovation.

Operations

Queso, please? Virtual brands go niche as they mature

By Heather Lalley on Jun. 29, 2022

What started early in the pandemic as a cheap, easy way to sell more wings and burgers is morphing into more-targeted digital menu offerings like melty cheese and loaded potatoes.

Technology

Grubhub reveals more details about MasterChef Table virtual brand

By Joe Guszkowski on Jun. 02, 2022

The delivery-only concept developed with "MasterChef" contestants will offer gourmet American comfort food starting this week in 20 markets.

Technology

Wow Bao launches a loyalty program for its virtual brand

By Joe Guszkowski on May 19, 2022

The steamed bun concept says it’s the first virtual brand with its own rewards offering, called Bao Bucks.

Operations

Virtual brands become serious business at O’Charley’s

By Joe Guszkowski on May 12, 2022

Its delivery-only concepts are generating the sales equivalent of five restaurants, according to CEO Craig Barber.

Technology

Grubhub is launching a virtual brand

By Joe Guszkowski on Apr. 28, 2022

The delivery company says MasterChef Table will allow restaurants to easily add a delivery-only concept as their popularity grows.

Technology

Tech roundup: Virtual brands look to fill plant-based niche

By Joe Guszkowski on Apr. 18, 2022

They're moving quickly to grab space in the growing segment. Also, Toast now has a POS for fast-food places and PopChew launches a virtual brand tied to Snapchat.

Premium

Operations