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virtual kitchen

Operations

Bennigan's puts virtual kitchens in hotels as growth strategy evolves

The casual-dining franchise has licensed its On The Fly offshoot to two hotels in Iowa and has plans for more.

Operations

Why Smokey Bones revamped its virtual burger brand

It's hoping the new-look Burger Experience will stand out with simpler builds and a lower price point.

Dog Haus, Wow Bao and more share strategies for expanding the reach of online-only concepts that have become popular over the past year.

Through the pandemic, Baker Miller discovered an untapped demand for bagels in its area, and is now hoping to grow the concept.

The chicken wing concept now lets customers place pickup orders through Google and Google Maps.

Pauly D's Italian Subs, another venture from Robert Earl's Virtual Dining Concepts, is available only on Grubhub.

After trying life with darkened dining rooms, table-service operators are venturing far afield from their traditional turf.

Many of these online-only brands will not survive over the long term, but it might not matter given their unit economics, says RB’s The Bottom Line.

The popular virtual concept hit the milestone this week after a little under three months in business. So how big is MrBeast really?

Chef-driven ghost kitchens are breaking into the chain-dominated market. Independent restaurants are seeing virtual concepts as an additional revenue stream that can evolve into brick-and-mortar locations.

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