virtual kitchen

Technology

The owner of MrBeast Burger launches a TikTok concept

Creators’ Kitchen as Seen on TikTok will offer dishes that go viral on the app, like baked feta pasta. It is Virtual Dining Concepts’ second attempt at a TikTok-themed brand.

Operations

How Gregg Majewski plans to change the reputation of virtual restaurant brands

His portfolio company Craveworthy Brands is rolling out a new model to bring virtual brand revenue to its brick-and-mortar family of restaurants.

The company plans to double its unit count by the end of next year and also has an acquisition up its sleeve.

The digital restaurant company will be the exclusive foodservice provider for some XO flights, offering travelers seven brands to choose from.

Tech Check: As delivery slows, some digitally focused restaurant companies are branching into meal kits, groceries and even airplane food.

After conquering e-commerce, the serial entrepreneur set out to fix food delivery. He created a new kind of restaurant in the process.

Price-conscious guests and the loss of MrBeast Burger took a bite out of delivery sales. But the chain is more focused on the dining room, anyway.

The virtual wing brand will get a physical presence at the bar and in the dining room as the chain looks to boost traffic.

Reality Check: But there's an asterisk. The delivery-only brands have found their happy place in family dining.

Tech Check: MrBeast wants the brand dead, while his business partner hopes to keep it alive by attacking him. None of this is going to help sell burgers.

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