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Beverage

Beverage trends spilling into the restaurant industry

Beverage

12 Starbucks holiday LTOs not found in the U.S. … yet

Which, if any, of these international holiday beverages will make their way to the coffee chain’s U.S. stores?

Beverage

A better cup takes off

Southwest Airlines passengers now sip the airline's signature LIFT® coffee from an improved new cup. It's easy to hold, heat retaining, environmentally friendly and sends an updated brand message for the airline as well.

Check out some of the latest Bloody Mary trends hitting beverage menus.

Consumers today—particularly millennials—view menu customization options as a need rather than a luxury, according to Food Genius. Offering consumers a chance to create beverages “their way”—think flavored syrups, mix-ins or flavor mash-ups—can generate excitement.

The purple and green Witch’s Brew blended beverage is the chain’s latest attempt at a viral LTO.

The rollout requires the addition of new equipment, packaging and training.

It’s no secret that iced tea is one of the most profitable non-alcoholic beverages that restaurants can sell. Unsweetened fresh-brewed iced tea is also a great choice for health-conscious people who want something refreshing to quench their thirst but don’t want to drink extra calories.

Sparkling water is here to stay. Here’s how operators can leverage this trend on menus.

Bartenders have started switching up the standard bar menu by adding fruit purees.

Americans like their brews, but boosting sales takes some craft.

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