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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Award winning chains 2015

Technomic has announced the winners of its 2015 Chain Restaurant Consumers’ Choice Awards, which are based on consumer assessments delivered through the research and consulting firm’s ongoing Consumer Brand Metrics study.

Consumer Trends

7 key consumer types

As consumers become more diverse and complex, it’s wise to look beyond traditional demographics—to understand behavioral patterns and attitudes—to help meet their needs and win them over.

At a time of softening traffic, consumers say the old draws may not be what pulls them into one restaurant versus another. Here are the features they cite as actually turning their heads today.

Some of the chains with long waits are winning guests’ satisfaction with carryout.

Limited-service restaurants aren't pulling any punches when it comes to breakfast innovation.

If we had our say, here are the trends that would vanish this year.

Customers rate the best and worst quick-service restaurant chains for bathroom cleanliness in a recent Technomic survey.

Market research consistently finds that roughly 15 percent of Americans are hardcore eco-shoppers, but that more than half of consumers are spending on sustainable items some of the time.

The Dietary Guidelines Advisory Committee’s (DGAC) call for healthier restaurant menus did not fall on deaf ears. According to Mintel Menu Insights, menu items labeled as “healthy” increased 65% from 2009. DGAC also urged restaurants to pay more attention to kids’ menus, as “prevention for obesity in childhood is the single most powerful public health approach to combating America’s obesity epidemic.”

New research from the National Restaurant Association reveals that nearly 50 percent of restaurants are now owned by women. In addition, restaurants employ more minority managers than any other industry in the U.S.

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