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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Award winning chains 2015

 By Sara Rush Wirth on Jan. 05, 2015

Technomic has announced the winners of its 2015 Chain Restaurant Consumers’ Choice Awards, which are based on consumer assessments delivered through the research and consulting firm’s ongoing Consumer Brand Metrics study.

Consumer Trends

7 key consumer types

 By Sara Rush Wirth on Jan. 05, 2016

As consumers become more diverse and complex, it’s wise to look beyond traditional demographics—to understand behavioral patterns and attitudes—to help meet their needs and win them over.

Consumer Trends

What draws restaurant visits

By Technomic on Sep. 15, 2016

At a time of softening traffic, consumers say the old draws may not be what pulls them into one restaurant versus another. Here are the features they cite as actually turning their heads today.

Consumer Trends

6 casual-dining chains scoring well with takeout

By Sara Rush Wirth on Jan. 27, 2017

Some of the chains with long waits are winning guests’ satisfaction with carryout.

Consumer Trends

Battle of the breakfast stars

By Technomic on Aug. 15, 2017

Limited-service restaurants aren't pulling any punches when it comes to breakfast innovation.

Consumer Trends

From the RB editors: A wish list for 2018

By Restaurant Business Staff on Jan. 02, 2018

If we had our say, here are the trends that would vanish this year.

Consumer Trends

The 5 cleanest fast-food bathrooms—and 5 missing the mark

By Jill Failla on Mar. 06, 2017

Customers rate the best and worst quick-service restaurant chains for bathroom cleanliness in a recent Technomic survey.

Consumer Trends

Getting inside the head of sustainable diners

By Restaurant Business Staff on Sep. 03, 2009

Market research consistently finds that roughly 15 percent of Americans are hardcore eco-shoppers, but that more than half of consumers are spending on sustainable items some of the time.

Consumer Trends

Increase in “healthy” menu items for kids and adults

Aug. 25, 2010

The Dietary Guidelines Advisory Committee’s (DGAC) call for healthier restaurant menus did not fall on deaf ears. According to Mintel Menu Insights, menu items labeled as “healthy” increased 65% from 2009. DGAC also urged restaurants to pay more attention to kids’ menus, as “prevention for obesity in childhood is the single most powerful public health approach to combating America’s obesity epidemic.”

Consumer Trends

Women Own Nearly Half the Restaurants in the U.S.

Feb. 14, 2011

New research from the National Restaurant Association reveals that nearly 50 percent of restaurants are now owned by women. In addition, restaurants employ more minority managers than any other industry in the U.S.

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