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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Flavor trends go global in 2012

For the first time, the McCormick Flavor Forecast is taking a global view of trends in 2012. After a year of research conducted by an international group of chefs, sensory scientists, trend watchers and marketing experts, McCormick compiled a list of innovative and creative flavor combinations that are beginning to pop up around the world. Six relevant trends were identified, brought to life through 12 regional flavor combinations.

Consumer Trends

Seductive nutrition can sway diners

Healthy vs. indulgent: What do most restaurant customers choose when dining out? According to Unilever Food Solutions’ World Menu Report Global Research Findings 2012, 52% of diners worldwide look for healthier menu options but 72% of them decide to treat themselves instead with something that’s more appealing and not that nutritious.

A survey of corporate HR specialists shows considerably more companies are planning to hold end-of-year parties next month, and many plan to spend more than they have in the past. Restaurants are commonly the sites of such corporate bashes.

Shareable meals, fueled by the trends of small plates and communal tables, have proven to be more than just a passing fad. Seventy percent of consumers order shareable meals so they can try more than one item on the menu, reveals a report by Technomic. Sharing small plates with dining companions also creates a more party-like experience—another craving patrons are seeking to satisfy.

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