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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

April's 10 most alluring LTOs

Consumers reveal which chain limited-time offers they were most likely to order based on the name and description.

Consumer Trends

Families with Children Return to Restaurants

After three years of dramatic recession-induced decline, families—with their kids in tow—started returning to restaurants this summer. Though the numbers are still not near where they were in the Fall of 2006, the positive uptick shows that restaurant business is beginning to pick up for families with children, reports The NPD Group in its foodservice market research.

The results of Zagat’s 2011 New York City Restaurant Survey revealed that in line with the still sluggish economy, many of the 123 restaurant newcomers are stylistically casual and modestly priced. In addition, Zagat respondents are eating more home-cooked meals and dining out at less expensive, more casual spots.

Frozen desserts comprised 28.4% of all desserts on the menus tracked by Technomic in the first half of 2010.Vanilla and chocolate ice cream dominate the category, but frozen yogurt, frozen custard, gelato and sorbet are winning over more and more fans. When it comes to offering frozen desserts on menus, there are several key factors that make them sell.

Restaurants that use the Internet for takeout orders are meeting and exceeding expectations, according to a Cornell Center for Hospitality Research (CHR) study. The Current State of Online Food Ordering in the U.S. Restaurant Industry, conducted by Sheryl E. Kimes, surveyed 372 U.S. restaurant operators of all sizes that accept takeout orders.

The sluggish economy of the past few years has led to a steady loss of traffic share by independent restaurants, according to research by The NPD Group. But the indies' loss equals a small gain for the major restaurant chains.

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