Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
6 trends set to reshape lunch business
Increased competition and the rise of snacking are just a taste of the factors remaking the midday daypart.
Consumer Trends
100 best US restaurants, as rated by diners: The surprises
OpenTable’s recent ranking of the 100 best eateries reveals that the country’s top dining experiences aren’t confined to markets restaurant-goers might expect.
Shoppers are continuing to buy products that are sustainable and eco-conscious, but few are familiar with the meanings of the terms on the packaging. Though words like “recycled” or “eco-friendly” are common to consumers, newer terms like “fair trade” or “wind powered” are more difficult for them to define.
When large restaurant companies implement sustainability policies, customers seem to react in a contrary way—and their evaluation of those companies may actually diminish. In a new study from the Cornell Center for Hospitality Research, researchers Michael Giebelhausen and Helen Chun conducted two experiments to examine this contrary behavior.