With HuHot, Montana's Yap family, which cut its teeth as Godfather's Pizza franchisees, has set out to conquer an untapped fast-casual niche. Their inspiration? Genghis Khan, who viewed competitors with disdain and the world as ripe for conquest.

LocationMissoula, Mont.
2007 Systemwide Sales ($000)$37,700,000
YOY Sales Change37.1%
2007 U.S. Units25
YOY Unit Change31.6%
2007 Average Unit Volume ($000)$1,700,000
Future 50 Year2008
*Technomic estimate

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