"The House That Seafood Built" began as a mid-priced full-service concept 14 years ago with large, comfortable units, outdoor patios and nautical décor. King's has 17 restaurants currently (an update from the Technomic figure above) and no immediate plans for more this year, but is "always looking for expansion" possibilities in its current market of Southern California, Arizona and Nevada.
| Location | Costa Mesa, Calif. |
|---|---|
| 2007 Systemwide Sales ($000) | $33,000,000* |
| YOY Sales Change | 20.0% |
| 2007 U.S. Units | 12 |
| YOY Unit Change | 20.0% |
| 2007 Average Unit Volume ($000) | $3,000,000* |
| Future 50 Year | 2008 |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: