Tom Colicchio, chef and co-owner of New York City's noted Craft and Craftbar restaurants, opened 'wichcraft in the summer of 2003, bringing "fine dining and distinctive ingredient combinations" to a new place: between two slices of artisan bread. Everything is made with green- market produce and antibiotic- and hormone-free meats. Ten units are in New York, one in San Francisco and one in Las Vegas. Expect at least three more before the end of the year.

LocationNew York, N.Y.
2007 Systemwide Sales ($000)$32,500,000*
YOY Sales Change44.4%
2007 U.S. Units12
YOY Unit Change33.3%
2007 Average Unit Volume ($000)$3,100,000
Future 50 Year2008
*Technomic estimate

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