The palm trees and lilting music evoke the islands at Tommy Bahama's Tropical Café, geared for the well-heeled resort tourist. But in Newport Beach, California, the chain recently revamped its concept to fit a "more local market" with an all-day menu, wine instead of a full range of alcoholic drinks and lower price points reflected in menu items like a new burger. This year, new Tropical Café units opened in Myrtle Beach, South Carolina and Las Vegas.

LocationSeattle, Wash.
2007 Systemwide Sales ($000)$31,100,000*
YOY Sales Change13.1%
2007 U.S. Units10
YOY Unit Change11.1%
2007 Average Unit Volume ($000)$3,300,000*
Future 50 Year2008
*Technomic estimate

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