The palm trees and lilting music evoke the islands at Tommy Bahama's Tropical Café, geared for the well-heeled resort tourist. But in Newport Beach, California, the chain recently revamped its concept to fit a "more local market" with an all-day menu, wine instead of a full range of alcoholic drinks and lower price points reflected in menu items like a new burger. This year, new Tropical Café units opened in Myrtle Beach, South Carolina and Las Vegas.
|2007 Systemwide Sales ($000)||$31,100,000*|
|YOY Sales Change||13.1%|
|2007 U.S. Units||10|
|YOY Unit Change||11.1%|
|2007 Average Unit Volume ($000)||$3,300,000*|
|Future 50 Year||2008|