The palm trees and lilting music evoke the islands at Tommy Bahama's Tropical Café, geared for the well-heeled resort tourist. But in Newport Beach, California, the chain recently revamped its concept to fit a "more local market" with an all-day menu, wine instead of a full range of alcoholic drinks and lower price points reflected in menu items like a new burger. This year, new Tropical Café units opened in Myrtle Beach, South Carolina and Las Vegas.
| Location | Seattle, Wash. |
|---|---|
| 2007 Systemwide Sales ($000) | $31,100,000* |
| YOY Sales Change | 13.1% |
| 2007 U.S. Units | 10 |
| YOY Unit Change | 11.1% |
| 2007 Average Unit Volume ($000) | $3,300,000* |
| Future 50 Year | 2008 |
*Technomic estimate
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