Founded in Kingston, Ontario, in 1995, Pita Pit originally targeted college towns for its healthy QSR concept based on lean grilled meats, fresh vegetables and a light, Lebanese-style pita. Franchising began in Canada in 1997, and in the United States in 1999. Current Pita Pit USA CEO Jack Riggs and a team of investors bought the chain in 2005, and they've now branched out to small and mid-sized market areas. Pita Pit co-founder Nelson Lang continues to serve as president and COO.
| Location | Coeur d'Alene, Idaho |
|---|---|
| 2007 Systemwide Sales ($000) | $40,000,000* |
| YOY Sales Change | 18.3% |
| 2007 U.S. Units | 152 |
| YOY Unit Change | 16.9% |
| 2007 Average Unit Volume ($000) | $285,000 |
| Future 50 Year | 2008 |
*Technomic estimate
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