Ten years ago, Len and Sheila Moore decided to finance their daughter's college education by opening a sub shop in a Memphis suburb. Though they'd planned just one unit, customer response to the concept—sliced-to-order subs and Philly cheesesteaks—led them to open a few more. In 2004, they sold the burgeoning chain to a group of investors including current CEO George Alvord, a longtime foodservice professional. With units in 19 states, the concept encourages franchisees to select locations that can support both catering and a strong lunch business.
| Location | Memphis, Tenn. |
|---|---|
| 2007 Systemwide Sales ($000) | $43,800,000* |
| YOY Sales Change | 34.2% |
| 2007 U.S. Units | 151 |
| YOY Unit Change | 36.0% |
| 2007 Average Unit Volume ($000) | $335,000 |
| Future 50 Year | 2008 |
*Technomic estimate
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