Hot and iced Nescafe coffees accompany Nestle brand cookies, muffins, cakes, scones, croissants and some 45 other branded baked goods, ice cream and fruit smoothies. Catering of items such as sheet cookie cakes is more than 25 percent of the business, which was founded in 2000 by Ziad Dalal and Doyle Liesenfelt. Unit formats range from regional mall kiosks to in-line to street-side cafes. Franchisor Crest Foods Inc. franchises all but one unit—which is corporately owned—to franchisees in some 30 states.

LocationRichardson, Texas
2008 Systemwide Sales ($000)$30,800,000*
YOY Sales Change20.8%
2008 U.S. Units107
YOY Unit Change12.6%
2008 Average Unit Volume ($000)$305,000*
Future 50 Year2009

*Technomic estimate

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