No salads. No soups. Just “superior” toasted ‘wiches served in more than 50 varieties (plus chips, beverages, fresh-baked cookies and hand-dipped shakes). When founder Jeff Sinelli set out to create a new kind of quick service sandwich shop, he kept the menu focused yet highly customizable. An interactive ordering system using pre-printed menus on paper sandwich bags ensures guests get custom-made sandwiches exactly how they like them. All sandwiches are sold for one set price.

LocationDallas, Texas
2008 Systemwide Sales ($000)$36,750,000
YOY Sales Change59.8%
2008 U.S. Units67
YOY Unit Change42.6%
2008 Average Unit Volume ($000)$650,000
Future 50 Year2009

*Technomic estimate

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