Palm trees and lilting music evoke the islands at Tommy Bahama’s Tropical Café, geared for the well-heeled resort crowd with its signature cocktails and seafood items. But in Newport Beach, California, the chain recently revamped its concept to fit a “more local market” with a lunch menu and lower price points. Tommy Bahama’s now has locations in five ocean-touching states plus Nevada.
|Location||San Francisco, Calif.|
|2008 Systemwide Sales ($000)||$35,500,000*|
|YOY Sales Change||14.1%|
|2008 U.S. Units||12|
|YOY Unit Change||20.0%|
|2008 Average Unit Volume ($000)||$3,300,000*|
|Future 50 Year||2009|