Crumbs Bake Shop’s famous cupcakes have put them at the forefront of the recent cupcake craze. Mia and Jason Bauer opened their first bakery in 2003 on the Upper West Side of Manhattan. The shop gained notoriety for its rotating selection of more than 50 cupcake varieties, including unique concoctions like S’mores and Cookie Dough. Crumbs Bake Shop now has 31 locations scattered across the east and west coasts. The chain recently launched an IPO that raised $66 million that the Bauers hope will help Crumbs reach 200 locations by the end of 2014. 

LocationNew York, N.Y.
2010 Systemwide Sales ($000)$31,000,000*
YOY Sales Change55.0%
2010 U.S. Units31
YOY Unit Change24.0%
2010 Average Unit Volume ($000)$1,000,000*
Future 50 Year2011

*Technomic estimate

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