This chain of pizza parlors offering traditional American-style pizzas as well as some Latin toppings and flavors, has a strong connection to the Hispanic market. The concept’s tagline is “Más Pizza. Menos Dinero.” Most outlets are located in Hispanic neighborhoods and the company is dedicated to “celebrating the diversity of the Latin culture and lifestyle.” The restaurants offer made-from-scratch pizzas in two sizes with 14 different toppings, including chorizo and jalapeños. Each unit is equipped with fast-bake oven technology, allowing pizzas to be fully cooked in just over three minutes. The chain expanded into Atlanta and plans to continue opening units in that region. The newest prototype is a Quick-Service Pizza (QSP™) platform—a high-visibility takeout-only store. The company’s fourth QSP™ unit opened recently in Houston.

LocationDallas, Texas
2010 Systemwide Sales ($000)$43,000,000*
YOY Sales Change13.2%
2010 U.S. Units100
YOY Unit Change5.3%
2010 Average Unit Volume ($000)$440,000*
Future 50 Year2011

*Technomic estimate

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