El Fenix has been around since 1918, when Mexican immigrant Miguel Martinez pioneered the Tex-Mex craze by serving an American twist on traditional Mexican cuisine at his one-man shop in Dallas. El Fenix now has 19 locations throughout Texas that serve up favorite items such as fajitas and chalupas alongside American classics such as chicken-fried steak.
| Location | Dallas, Texas |
|---|---|
| 2010 Systemwide Sales ($000) | $40,000,000* |
| YOY Sales Change | 14.3% |
| 2010 U.S. Units | 19 |
| YOY Unit Change | 18.8% |
| 2010 Average Unit Volume ($000) | $2,300,000* |
| Future 50 Year | 2011 |
*Technomic estimate
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