El Fenix has been around since 1918, when Mexican immigrant Miguel Martinez pioneered the Tex-Mex craze by serving an American twist on traditional Mexican cuisine at his one-man shop in Dallas. El Fenix now has 19 locations throughout Texas that serve up favorite items such as fajitas and chalupas alongside American classics such as chicken-fried steak. 

LocationDallas, Texas
2010 Systemwide Sales ($000)$40,000,000*
YOY Sales Change14.3%
2010 U.S. Units19
YOY Unit Change18.8%
2010 Average Unit Volume ($000)$2,300,000*
Future 50 Year2011

*Technomic estimate

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