In 1969, 16 year-old Brent Reichard fell in love with the burger joint he worked for in Santa Barbara, California. Four years later, Reichard and his brother Bruce bought the business with money borrowed from their mother, and The Habit Burger Grill was born. Today, the quickly expanding chain can be found across California and Arizona. The restaurants incorporate green features such as rain-collecting cylinders to recycle water, renewable construction materials and eco-friendly painting supplies. In addition to new restaurants, the business this year launched a mobile food truck in Orange County, California.
| Location | Irvine, Calif. |
|---|---|
| 2010 Systemwide Sales ($000) | $41,800,000 |
| YOY Sales Change | 49.3% |
| 2010 U.S. Units | 33 |
| YOY Unit Change | 26.9% |
| 2010 Average Unit Volume ($000) | $1,300,000 |
| Future 50 Year | 2011 |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: