At Rosa’s Café, fresh ingredients aren’t just a premium, they’re a point of pride. In fact, none of the fast-casual, Mexican restaurant’s 31 locations, spanning most of west Texas, even have a freezer. “Everything is prepared fresh daily,” says VP of Operations Carlos Hernandez. “It’s what helps give Rosa’s its authentic flavor profile.” Homemade tortillas, seared fajitas and a salsa bar featuring more than a half-dozen varieties have drawn a loyal following since 1988. As Rosa’s continues to expand throughout the state, Hernandez says the chain has had to employ dedicated property-scouting teams to find locations large enough to accommodate the 280-seat restaurants. Maybe everything is bigger (and fresher) in Texas.
| Location | Fort Worth, Texas |
|---|---|
| 2010 Systemwide Sales ($000) | $43,800,000* |
| YOY Sales Change | 4.3% |
| 2010 U.S. Units | 31 |
| YOY Unit Change | 10.7% |
| 2010 Average Unit Volume ($000) | $1,500,000* |
| Future 50 Year | 2011 |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: