Hailing from a small village in Mexico, Jose Camarena came to Texas in 1981, a man on a mission: to sell low-priced, fast and authentic Mexican food from a taco truck on the streets of Houston. He launched his first restaurant with just $5,500 in savings, plus the proceeds from selling his pickup truck. Thirty years later, Taquerias Arandas satisfies customers craving “real deal” Mexican—tacos, burritos, enchiladas and “to-die-for tortillas”—at 38 franchised locations across Texas.
|2010 Systemwide Sales ($000)||$32,500,000*|
|YOY Sales Change||3.5%|
|2010 U.S. Units||38|
|YOY Unit Change||40.7%|
|2010 Average Unit Volume ($000)||$1,000,000*|
|Future 50 Year||2011|