Marketing

Pizza Hut’s U.S. brand chief departs

No reason was given for the departure of Marianne Radley after just more than a year as U.S. chief brand officer.
Photograph courtesy of Pizza Hut

Marianne Radley has left as Pizza Hut’s U.S. chief brand officer after just more than a year on the job, parent company Yum Brands confirmed Monday.

A Pizza Hut spokesperson said that Radley “is no longer with Pizza Hut U.S.” and that “her backfill will be the subject of a future announcement.”

No reason was given for Radley’s departure. 

The change in brand chief comes just more than a year after Radley was named to the position. She had previously been a marketing executive with Monster Energy.

Under Radley, Pizza Hut had been increasingly aggressive with its marketing strategies, testing a plant-based topping in a round box at a location in Arizona, expanding beer delivery and inking partnerships with other brands. It tried a Stuffed Cheez-It Pizza, for instance.

Yet the brand has struggled to gain traction with its new NFL partnership, which it kicked off last year.

Same-store sales at the Plano, Texas-based brand have languished, including a decline of 3% in the third quarter ended Sept. 30.

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