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Marketing

Restaurant marketing ideas and trends

Marketing

Calif. bill would force third-party deliverers to share customer info

 By Peter Romeo on Feb. 19, 2020

The latest in a flurry of bills aimed at regulating the services would apply only to certain pieces of data, and only upon request once a year.

Marketing

Week’s top-performing TV restaurant ads: Something old, something new

 By Peter Romeo on Feb. 14, 2020

Casual-dining chains continued to flog new products and deals, while quick-service and fast-casual brands turned a spotlight on their signature long-standing hits.

Marketing

Restaurants show their love with Valentine’s Day specials

By Patricia Cobe on Feb. 11, 2020

Menu news of the week: 2.10.20

Marketing

Chipotle crafts a targeted-marketing strategy

By Heather Lalley on Feb. 10, 2020

With 8.5 million rewards members, the fast-casual burrito chain will soon roll out personalized marketing efforts to boost frequency and engagement, while reducing operational friction.

Marketing

Food steals the advertising spotlight

By Peter Romeo on Feb. 07, 2020

The most effective restaurant chain ads of last week focused on menu and service options rather than price.

Marketing

Wendy’s breakfast is coming March 2

By Jonathan Maze on Feb. 04, 2020

The burger chain’s entry into the morning daypart comes next month, setting up a major breakfast battle among the country's biggest concepts.

Marketing

Little Caesars wins Super Bowl restaurant-ad derby

By Peter Romeo on Feb. 03, 2020

The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO.

Marketing

Hooters adds betting aids as Super Bowl lures

By Peter Romeo on Jan. 31, 2020

Restaurants in three states will have information screens ready for Super Bowl fans to handicap their wagers.

Marketing

Super Bowl Sunday: What’s at stake for restaurants?

By Peter Romeo on Jan. 31, 2020

Plenty, if you’re talking delivery. But it’s not such a boon for the standard brick-and-mortar place.

Marketing

Olive Garden, Applebee’s cut through TV ad clutter

By Peter Romeo on Jan. 24, 2020

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

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