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Restaurant marketing ideas and trends


Applebee’s new marketing strategy: customers’ photos

To boost engagement with its “neighborhood” and generate some social media buzz, Applebee’s, the country’s 10th largest chain by sales, will turn over its Instagram feed to its customers for the next 12 months, Adweek reports, relying in a big way (although not solely) on user-generated content—read: free content—to populate the page.


Social media watch: Back to Back to the Future

Restaurant brands put unique spins on #BackToTheFuture Day.

Clever local advertising can help operators win more vacation business.

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

Here are a few tips for launching and maintaining an effective and engaging loyalty program.

Price may not even be the most important factor

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Here are some discounts and freebies being used to draw diners this Tax Day.

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Some restaurants have scored big on social media. Here's what you can learn from their wins.

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