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Marketing

Restaurant marketing ideas and trends

Marketing

Burger King is giving out Impossible Whoppers to delayed passengers

 By Jonathan Maze on Dec. 18, 2019

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

Marketing

Which restaurant chains are winning in holiday advertising?

 By Peter Romeo on Dec. 17, 2019

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Marketing

Weekend defibrillator report: Soused Santas and other restaurant shockers

By Peter Romeo on Dec. 13, 2019

Here are some sleeper stories that could get hearts beating faster.

Marketing

10 limited-time offers with high consumer appeal

By Patricia Cobe on Dec. 12, 2019

These LTOs got top scores for purchase intent in Technomic’s latest survey.

Marketing

Halloumi and fake meat: A look at Taco Bell’s international menu

By Jonathan Maze on Dec. 11, 2019

The Mexican fast-food chain, looking to grow outside the U.S., is developing more unique items for international markets.

Marketing

Joe Adney joins Black Bear as CMO

By Peter Romeo on Dec. 09, 2019

The fast-growing chain has also hired a VP of training and development.

Marketing

Pizza Hut’s U.S. brand chief departs

By Jonathan Maze on Dec. 09, 2019

No reason was given for the departure of Marianne Radley after just more than a year as U.S. chief brand officer.

Marketing

Gift card sales get off to a soft start

By Peter Romeo on Dec. 09, 2019

Bad weather may have dampened purchases on the first weekend of the holiday-shopping season, and shoppers have fewer days this year to shop for everyone on their lists.

Marketing

The definitive 2019 chain restaurant gift guide

By Jonathan Maze on Dec. 06, 2019

Just in time for the holidays: More restaurant-branded merch than ever before.

Marketing

Starbucks’ rewards program pushes the chain’s growth

By Jonathan Maze on Dec. 03, 2019

Active membership rose 15% over the past year following changes to the program and the addition of more marketing technology.

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