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Marketing

Restaurant marketing ideas and trends

Marketing

Halloween proves a treat for bar operations

 By Peter Romeo on Oct. 17, 2019

Even when the holiday falls midweek, local places see a big upswing in business, new research shows.

Marketing

Tony Weisman, Dunkin’s U.S. CMO, to leave the company

 By Jonathan Maze on Oct. 16, 2019

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

Marketing

Restaurants scare up spooky treats for Halloween

By Patricia Cobe on Oct. 14, 2019

Wacky menu items and more capture the Halloween holiday spirit—and spirited customers. Here’s how operators are celebrating Halloween 2019 with treats.

Marketing

10 unique LTOs hitting menus

By Patricia Cobe on Oct. 11, 2019

These limited-time offers are differentiating the menu at restaurant chains.

Marketing

Now on aisle 5: More restaurant-licensed retail products

By Peter Romeo on Oct. 10, 2019

A growing list of chains are turning to licensing as a way of building brand awareness and generating revenues.

Marketing

Inspire Brands adds to its C-suite

By Peter Romeo on Oct. 01, 2019

The parent of Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s has promoted one of its founding executives.

Marketing

Chili’s focuses on drawing more families

By Peter Romeo on Sep. 27, 2019

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Marketing

Brinker names a new CMO for Chili’s

By Peter Romeo on Sep. 23, 2019

Ellie Doty will be responsible for consumer insights and menu development, among other duties.

Marketing

Checkers settles direct-marketing lawsuit for $3.5M

By Peter Romeo on Sep. 19, 2019

The chain was accused of continuing to text deal offers to opted-in customers after they had opted out.

Marketing

Cracker Barrel airs its plans as a 3-concept company

By Peter Romeo on Sep. 17, 2019

Its namesake brand will focus intently on dinner, a bid to build on the success of a new chicken line, while the parent operation tweaks Holler & Dash and works with Punch Bowl Social.

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