Marketing

Many operators have discovered the power of leveraging premium-brand products on the menu and tabletop. Front-of-the-house branding can take various forms, such as showcasing a brand-name cookie or candy ingredient in a dessert recipe, placing brand-name condiments on the table, or menuing the customer-preferred brand of iced tea by the glass and pitcher. Each is a way of showing a commitment to quality and not coincidentally, boosting sales and profits.

The originality of these limited-time items piqued consumer interest in November.

The chicken chain is selling chicken-scented logs, and the burger chain will sell you a firescreen.