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Restaurant marketing ideas and trends


Chains unveil web deals around Cyber Monday

Wendy’s is just one of the restaurant brands angling to boost digital business.


7 slam-dunk March Madness promos at restaurants

Here’s a look at some of the creative marketing plays for 2018's tournament.

All members will get something free when they visit a store.

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

This time of year offers a prime opportunity for real-time messaging.

The editors of Restaurant Business saluted 12 restaurant chains in the social media competition of the inaugural RB/FSTEC Awards. Here are some of the practices and approaches used by the standouts to engage their audiences.

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Strategies to answer social media harassment.

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Chain’s volley in the new value wars is a tiered menu that will be available Jan. 4.

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