Restaurant marketing ideas and trends


Papa John’s new ads move past John Schnatter

The company features franchisees in a series of new marketing aimed at getting past its controversial founder.


Arby’s latest giveaway: A real fast-food tattoo

The one-day offer is limited in scope, but maybe that’s beside the point.

The new customer lures range from free delivery to guaranteed group reservations.

The sandwich is ending the controversial campaign in exchange for locally based offers.

The chain’s focus is still on meats, but with a kicker calling attention to its complete sandwich line.

Public relations experts say it’s key to make sure your restaurant’s crisis plan is in place and updated—at all times.

The parent of Arby’s and Buffalo Wild Wings is changing the name of R Taco back to Rusty Taco in an homage to its history.

The chain is debuting the national TV campaign along with a new augmented reality game.

Chris Kuehn, a veteran chief marketing officer, will take over the CMO role at quick-service seafood chain Captain D’s, the company announced Tuesday.

The comprehensive campaign will include such initiatives as an everyday value menu and fantasy football, provided through an online betting service.

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