Gift card sales are expected to climb this year. A new channel getting restaurants' attention is social media, where social gifting—sending someone a credit for a coffee or other gift via social media—is still a new phenomenon. Is it right for restaurants?
If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.
The editors of Restaurant Business saluted 12 restaurant chains in the social media competition of the inaugural RB/FSTEC Awards. Here are some of the practices and approaches used by the standouts to engage their audiences.