Marketing

Restaurant marketing ideas and trends

Marketing

Restaurant marketing turns weird

By Peter Romeo on Dec. 20, 2017

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

Marketing

Starbucks switches its happy hour to invitation-only

By Heather Lalley on Mar. 27, 2018

The coffee chain is also moving the promo’s focus away from Frappuccinos to a wider range of afternoon deals.

Marketing

Chains with the most memorable advertising by gender

By Lisa White on Apr. 07, 2017

The concepts winning with their marketing efforts aren’t necessarily grabbing the full audience. Here’s a look at the chains resonating with different genders as well as those scoring with both.

Marketing

The Top 10 independent users of social media

By Peter Romeo on Apr. 18, 2011

You’d think that celebrity chefs would make their restaurants the stars of social media. But in our rankings of independent restaurants, the most avid users are hardly household names. Big name chefs, it seems, prefer to tweet and post under their own names, not their restaurants’ or company’s.

Marketing

7 social-media strategies to watch for 2015

By Kelly Killian on Sep. 03, 2014

A look around at the competitions seems to show just as many social media successes (Starbucks) as stumbles (McDonald’s). Where should you focus your efforts in the coming year? We asked a few social media superstars for their advice.

Marketing