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Marketing

Restaurant marketing ideas and trends

Marketing

More Social Media, Food Trucks Ahead In 2011, NRA Says

 By Restaurant Business Staff on Feb. 03, 2011

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Marketing

28 social media ideas to steal

 By Restaurant Business Staff on Sep. 11, 2014

Some restaurants have scored big on social media. Here's what you can learn from their wins.

Marketing

Study: Paper coupons still king

By Kelsey Squire on Nov. 13, 2015

Consumers are more likely to use traditional discounting methods, despite technology’s rise.

Marketing

Right—and wrong—ways to close for good

By Sara Rush Wirth on Aug. 26, 2016

Here are six ways to preserve your image when closing a restaurant.

Marketing

How to engage guests around sustainability

By Brett Dworski on Jul. 26, 2017

Here’s how restaurants are sharing sustainability efforts without sounding preachy or putting customers to sleep.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

By Lisa White on Oct. 10, 2017

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Marketing

America’s most polarizing restaurant brands

By Heather Lalley on Jan. 25, 2018

Chick-fil-A, Papa John’s and Starbucks show the greatest divide among Democrat and Republican diners in a new survey.

Marketing

The 10 most alluring LTOs in March

By Patricia Cobe on Apr. 03, 2018

Consumers rate the limited-time offers they are most likely to purchase.

Marketing

6 Mother's Day promos with a twist

By Lisa White on May 11, 2017

Operators are offering more than just a meal for mom this year.

Marketing

The writing on Facebook's wall

By Restaurant Business Staff on Nov. 09, 2011

Forecasters have divined a larger sales role for social media in 2012 and beyond, but that’s where the crystal ball goes wonky. Fortunately for restaurateurs, Facebook has agreed to foretell some of the why’s and how’s for their channel.

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