Marketing
Wingstop invites fans to take a bath in ranch dip
Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.
Financing
Baskin-Robbins hopes its new owner and prototype keep its momentum going
The ice cream chain was doing well going into the pandemic, then took off as consumers ordered a lot of treats. And then it was sold to Inspire Brands.