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Baskin-Robbins

Marketing

10 unique LTOs hitting menus

These limited-time offers are differentiating the menu at restaurant chains.

Food

7 treats sweetening summer menus

Operators are tempting customers with cool sweets to lick, sip and spoon up.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Now parent Dunkin’ Brands is mounting a brand transformation for Baskin-Robbins.

Limited-time offers that differentiate the menu scored high with consumers.

John Varughese will now lead overseas development of Dunkin’ Donuts and Baskin-Robbins.

But the gain came from higher checks, not a rise in traffic.

Mashing up two ice cream classics into one frozen treat proved to be a win for the chain.

The investment follows the chain’s strongest comps gain since 2016.

Consumers were tempted by these limited-time offers featured in chain restaurants.

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