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Chipotle Mexican Grill

Financing

Chick-fil-A has displaced Starbucks as teens’ favored chain

Food remains the top spending category for teenage consumers, according to a Piper Jaffray survey.

Technology

Chipotle testing a new loyalty program

The chain is testing in three markets before a national launch next year.

Marketing

Chipotle’s new campaign is ‘For Real’

By Jonathan Maze on Sep. 25, 2018

The campaign highlights the 51 “real” ingredients the company uses for its menu.

Financing

Why did Chipotle really move to California?

By Jonathan Maze on Sep. 20, 2018

Also, JAB probably won’t buy Starbucks, and Papa John’s looks at a new logo, says RB’s The Bottom Line.

Financing

How a chain’s reputation influences its performance

By Jonathan Maze on Sep. 10, 2018

In RB's podcast, "A Deeper Dive," Technomic’s Robert Byrne talks about customer perception at chains such as Chipotle, Chick-fil-A and Starbucks.

Food

Chipotle is bringing back chorizo

By Jonathan Maze on Sep. 10, 2018

But the return will be for a limited time, “while supplies last.”

Financing

With traffic challenged, fast food turns up the marketing heat

By Jonathan Maze on Aug. 30, 2018

Deals and gimmicks show how competitive QSR is, but there are definite dangers, says RB’s The Bottom Line.

Financing

Chipotle adds nationwide delivery

By Jonathan Maze on Aug. 28, 2018

The burrito chain now lets customers order delivery from its app, with provider DoorDash.

Marketing

Chipotle is starting a food-focused accelerator

By Jonathan Maze on Aug. 23, 2018

Richard Blais and Kimbal Musk are among those who will mentor growing food companies in the Chipotle Aluminaries Project.

Financing

How will the California move impact Chipotle?

By Jonathan Maze on Aug. 21, 2018

Companies move headquarters all the time, but it can be disruptive, says RB’s The Bottom Line.