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Chipotle Mexican Grill

Food

Chipotle to launch its new Queso Blanco systemwide

The Monterey Jack-based cheese sauce replaces a cheddar-heavy version that was criticized for being grainy.

Marketing

Chipotle crafts a targeted-marketing strategy

With 8.5 million rewards members, the fast-casual burrito chain will soon roll out personalized marketing efforts to boost frequency and engagement, while reducing operational friction.

Operations

Consumer advocacy group, union detail potential food safety threats at Chipotle

By Heather Lalley on Feb. 06, 2020

Ineffective unit audits and aggressive managerial practices could lead to another foodborne illness outbreak at the fast-casual chain, the groups allege in a report.

Operations

Chipotle sees same-store sales soar 13.4% in Q4

By Heather Lalley on Feb. 05, 2020

The fast-casual chain credits its continued growth to carne asada, digital efforts and its pickup-only drive-thrus.

Food

Whole30 diet sparks menu innovation

By Patricia Cobe on Feb. 03, 2020

Restaurants are tying into the lifestyle plan with new and revamped items.

Workforce

Chipotle to pay nearly $2M in Mass. child labor settlement

By Heather Lalley on Jan. 27, 2020

The state’s attorney general’s office uncovered more than 13,000 child labor violations at the fast-casual chain’s 50 locations over the past several years.

Food

Bowls ring in the new year at chain restaurants

By Patricia Cobe on Jan. 02, 2020

On-trend bowls are proliferating on menus to entice post-holiday customers.

Financing

Wall Street falls in love with Chipotle again

By Jonathan Maze on Jan. 02, 2020

The burrito chain was the industry’s best stock in a generally good year, says RB’s The Bottom Line.

Operations

Chipotle tests new store design to keep up with exploding digital sales

By Heather Lalley on Dec. 19, 2019

A walk-up window and order pickup cubbies are among the features of the chain’s new prototype, with the goal of reducing friction for customers and delivery drivers.

Operations

Chipotle vows financial support for farmers

By Heather Lalley on Dec. 04, 2019

The move is designed to beef up the fast-casual chain’s “food with integrity” supply chain.

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