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Chipotle Mexican Grill

Marketing

Chipotle’s newest product mocks customers who ‘accidentally’ fill water cups with lemonade

 By Jonathan Maze on Aug. 16, 2022

The burrito chain will start selling a “Water Cup Candle” that smells like lemonade. Customers who buy one can get free lemonade.

Financing

Chipotle agrees to pay NYC workers up to $20M

 By Jonathan Maze on Aug. 10, 2022

The city had charged the burrito chain with violating scheduling and sick leave rules. The settlement affects about 13,000 workers.

Workforce

Chipotle's shutdown of a unit kept it from unionizing. Or did it?

By Peter Romeo on Jul. 26, 2022

Working Lunch: Federal regulators could reverse the move, and the closing could spark more union drives.

Financing

Chipotle struggles with speed as customers return to its restaurants

By Jonathan Maze on Jul. 26, 2022

The burrito chain said staffing has reached pre-pandemic levels, but newer workers are less versed in operating with heavy in-restaurant business. The company is kicking off an operations effort to fix it.

Marketing

Chipotle is giving away crypto for National Avocado Day

By Jonathan Maze on Jul. 25, 2022

The burrito chain is kicking off an interactive game called “Buy the Dip” that will give away more than $200,000 in cryptocurrency and promo codes for 1-cent guac and 1-cent Queso Blanco.

Technology

Chipotle invests in robotic makelines, fungi-based meat

By Joe Guszkowski on Jul. 21, 2022

Hyphen and Meati Foods are the first startups to get funding from Cultivate Next, the chain’s $50 million venture arm.

Workforce

Unionization is no longer a looming worry for restaurant chains—it's here

By Peter Romeo on Jul. 13, 2022

Reality Check: A variety of brands are now contending with organizing efforts, and the tally is growing quickly.

Marketing

Chipotle adds favorite menu items from U.S. Women’s soccer players

By Heather Lalley on Jun. 28, 2022

The burrito chain once again teams up with athletes for limited-time digital menu offerings and video content, adding the training meals of Rose Lavelle and Sophia Smith.

Workforce

A Chipotle unit files to unionize

By Peter Romeo on Jun. 22, 2022

The Maine store has asked federal regulators for a green light to vote on organizing.

Food

Chipotle tests Mexican Cauliflower Rice

By Heather Lalley on Jun. 16, 2022

The low-carb rice, which follows the burrito chain’s run of Cilantro-Lime Cauliflower Rice last year, mimics the flavor and color of the popular side dish.

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