Chipotle Mexican Grill

Leadership

Chipotle's longtime CFO Jack Hartung to retire next year

Adam Rymer, Chipotle's vice president of finance, will step into the CFO role in January, and the two will work together for three months to smooth the transition.

Food

Chipotle features favorites of 5 American athletes in new limited-time menu

The athletes also star in the chain’s latest “Unwrapped” video series. Plus, Chipotle is serving gold foil-wrapped burritos starting July 25 to kick off the Summer Olympics.

The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.

The fast-casual segment had a strong 2023 in terms of sales, boosted by unit growth and menu pricing.

Rants about Chipotle's portion shrinkage are viral on TikTok, but the fast-casual chain insists nothing has changed and guests can just ask for more.

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Farmesa's healthful bowl menu was tested but CEO Brian Niccol said the company is focused on growing Chipotle into an iconic brand.

Franchisee Alshaya Group plans to open four Chipotle units in the Middle East this year.

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.

Chipotle knows its customers love gaming. The chain has a new partnership with Tekken 8, the latest version of the hugely popular fighting game franchise, which will be the title game in the Chipotle Challenger Series this year.

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