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Chipotle Mexican Grill

Financing

Where does Chipotle grow from here?

With 2,500 locations, the company says it still has thousands of markets to add new restaurants.

Marketing

Errol Morris is making Chipotle’s new ads

The documentary-style pieces give a behind-the-scenes look at the chain’s kitchens.

Financing

Chipotle cracks the drive-thru code

By Jonathan Maze on Feb. 08, 2019

The chain is planning to add its mobile-order drive-thru “Chipotlane” to more restaurants as it seeks to further its digital presence.

Financing

Chipotle stock soars as digital sales boost results

By Jonathan Maze on Feb. 06, 2019

The company is testing a mobile order drive-thru lane called “Chipotlane” as it works to keep building digital orders.

Financing

Wall Street really likes Chipotle’s new management

By Jonathan Maze on Jan. 25, 2019

The company’s stock has soared since Brian Niccol took over, says RB’s The Bottom Line.

Financing

Chipotle works to make itself more visible

By Jonathan Maze on Jan. 15, 2019

The once “quiet” brand has shifted its marketing and advertising to get in front of customers.

Food

8 new menu items for the new year

By Patricia Cobe on Jan. 15, 2019

Restaurants aim to feed consumers’ often conflicting desires as 2019 begins.

Marketing

Chipotle is going after Whole30, keto and paleo dieters

By Jonathan Maze on Jan. 02, 2019

The burrito chain introduced new Lifestyle Bowls aimed at customers on specific diets.

Operations

The top 9 restaurant trends of 2018

By Peter Romeo on Dec. 18, 2018

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Leadership

Chipotle adds 2 new executives

By Jonathan Maze on Dec. 13, 2018

Roger Theodoredis named chief legal officer; Tabassum Zalotrawala named chief development officer.