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Chipotle Mexican Grill

Operations

Chipotle customers must now wear masks

The fast-casual chain joins a growing list of restaurants mandating masks inside to slow the spread of the coronavirus.

Operations

Chipotle’s digital make lines are generating the AUVs of a standalone restaurant

The digital order prep areas are bringing in $1 million a year on their own per store, giving the fast-casual chain room for menu innovation and more.

But the fast-casual chain’s digital business more than tripled, and the company's sales turned positive in June and July.

A portion of the sales of the lemonades, agua frescas and tea from Tractor Beverage Co. will benefit farmers.

The chain is about to open its 100th mobile pick-up Chipotlane and will add as many as 10,000 new workers to support the rapid expansion.

Low-carb Cilantro-Lime Cauliflower Rice will debut at 55 units this week as the fast-casual chain gauges customer and operator response before deciding on a national rollout.

Pepper will take orders via Facebook Messenger starting Monday.

RB’s Restaurant Leader of the Year Brian Niccol says innovation—not complacency—will drive restaurant brands forward post-pandemic.

The stock closed Tuesday above $1,000 for the first time and then just kept going, says RB’s The Bottom Line.

The fast casual, long a social media innovator, teamed up with influencers and other brands to create an event for high schoolers whose proms have been canceled due to COVID-19.

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