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Chipotle Mexican Grill

Operations

The top 9 restaurant trends of 2018

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Leadership

Chipotle adds 2 new executives

Roger Theodoredis named chief legal officer; Tabassum Zalotrawala named chief development officer.

Consumer Trends

Walmart’s new restaurant play

By Peter Romeo on Oct. 30, 2018

The retail giant hopes to come up with a shopping and entertainment center that’s viable for the times. Foodservice options figure prominently into the plan.

Financing

Chipotle says its new campaign lifted sales

By Jonathan Maze on Oct. 25, 2018

The company said its “For Real” ads lifted sales in September and October.

Financing

Chick-fil-A has displaced Starbucks as teens’ favored chain

By Jonathan Maze on Oct. 22, 2018

Food remains the top spending category for teenage consumers, according to a Piper Jaffray survey.

Technology

Chipotle testing a new loyalty program

By Jonathan Maze on Oct. 01, 2018

The chain is testing in three markets before a national launch next year.

Marketing

Chipotle’s new campaign is ‘For Real’

By Jonathan Maze on Sep. 25, 2018

The campaign highlights the 51 “real” ingredients the company uses for its menu.

Financing

Why did Chipotle really move to California?

By Jonathan Maze on Sep. 20, 2018

Also, JAB probably won’t buy Starbucks, and Papa John’s looks at a new logo, says RB’s The Bottom Line.

Financing

How a chain’s reputation influences its performance

By Jonathan Maze on Sep. 10, 2018

In RB's podcast, "A Deeper Dive," Technomic’s Robert Byrne talks about customer perception at chains such as Chipotle, Chick-fil-A and Starbucks.

Food

Chipotle is bringing back chorizo

By Jonathan Maze on Sep. 10, 2018

But the return will be for a limited time, “while supplies last.”