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Chipotle Mexican Grill

Marketing

Chipotle gets a PR boost from Korean boy band BTS

Members of the band were caught on video enjoying the fast casual’s food for the first time, prompting Chipotle to temporarily change its name on Twitter and hand out 7,000 free meals.

Food

Menu launches off to a slow start in the new year

Taste Tracker: Chipotle abd Smoothie King tap into health; Wienerschnitzel, Crumbl and Pinkbox invite indulgence; Taco Bell tests chicken wings and the Patty Melt returns to Sonic.

Later this month, the fast casual plans to open its first Chipotlane Digital Kitchen with an order-ahead drive-thru and walk-up window but no indoor access for customers.

The herbally inspired item, designed to poke fun at the small percentage of people for whom cilantro tastes like soap, started as a social media joke for the fast-casual chain.

The fast casual is testing chili-spiced Pollo Asado alongside its traditional chicken offering at 95 restaurants in Cincinnati and Sacramento.

The fast casual is giving away $1 million in free burritos on the gaming platform and is giving out branded Halloween costumes for players’ avatars.

Workers are being shifted from the digital kitchen to the front line in short-staffed stores, forcing the fast casual to “throttle” digital orders during peak times.

The fast casual said same-store sales increased 15.1% during the third quarter, with revenue climbing 21.9% to $2 billion.

It would be the second such settlement this year for the fast casual, which agreed to pay $15 million in March to a group of workers who said they were wrongfully denied overtime pay.

The move expands on the success of the fast casual’s diet-specific Lifestyle Bowls, whose sales have grown 484% since being introduced in 2019.

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