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Chipotle Mexican Grill

Leadership

Restaurateur Kimbal Musk to leave Chipotle’s board

Joining the fast-casual chain’s board are the former CFO of Starbucks and a former Comcast exec

Marketing

Chipotle is handing out free money

The burrito chain launched its new loyalty program Tuesday and is giving away up to $250,000 through Venmo.

Marketing

Chipotle doubles down on its Lifestyle Bowls

By Jonathan Maze on Mar. 04, 2019

The chain has added a vegan and a vegetarian bowl to its line of diet-friendly options.

Financing

Where does Chipotle grow from here?

By Jonathan Maze on Feb. 12, 2019

With 2,500 locations, the company says it still has thousands of markets to add new restaurants.

Marketing

Errol Morris is making Chipotle’s new ads

By Jonathan Maze on Feb. 11, 2019

The documentary-style pieces give a behind-the-scenes look at the chain’s kitchens.

Financing

Chipotle cracks the drive-thru code

By Jonathan Maze on Feb. 08, 2019

The chain is planning to add its mobile-order drive-thru “Chipotlane” to more restaurants as it seeks to further its digital presence.

Financing

Chipotle stock soars as digital sales boost results

By Jonathan Maze on Feb. 06, 2019

The company is testing a mobile order drive-thru lane called “Chipotlane” as it works to keep building digital orders.

Financing

Wall Street really likes Chipotle’s new management

By Jonathan Maze on Jan. 25, 2019

The company’s stock has soared since Brian Niccol took over, says RB’s The Bottom Line.

Financing

Chipotle works to make itself more visible

By Jonathan Maze on Jan. 15, 2019

The once “quiet” brand has shifted its marketing and advertising to get in front of customers.

Food

8 new menu items for the new year

By Patricia Cobe on Jan. 15, 2019

Restaurants aim to feed consumers’ often conflicting desires as 2019 begins.