Chipotle Mexican Grill

Chipotle to focus on portion sizes at some 'outlier' restaurants

By Joe Guszkowski on Jul. 25, 2024

But customer concerns over portions did little to slow the burrito chain in Q2, when same-store sales soared by more than 11%.

Operations

Report: Chipotle's recent traffic burst is expected to shrink any perceived portion-size problems

By Lisa Jennings on Jul. 22, 2024

Remember the TikTokers like Keith Lee who ranted about not getting enough chicken in their bowls and burritos? It doesn't appear to have impacted traffic, according to new Placer.ai data.

Leadership

Chipotle's longtime CFO Jack Hartung to retire next year

By Lisa Jennings on Jul. 09, 2024

Adam Rymer, Chipotle's vice president of finance, will step into the CFO role in January, and the two will work together for three months to smooth the transition.

Food

Chipotle features favorites of 5 American athletes in new limited-time menu

By Patricia Cobe on Jul. 01, 2024

The athletes also star in the chain’s latest “Unwrapped” video series. Plus, Chipotle is serving gold foil-wrapped burritos starting July 25 to kick off the Summer Olympics.

Premium

Financing

Social media giveth and social media taketh away

By Jonathan Maze on Jun. 04, 2024

The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.

Operations

The 10 largest fast-casual restaurant chains by sales

By Lisa Jennings on Jun. 04, 2024

The fast-casual segment had a strong 2023 in terms of sales, boosted by unit growth and menu pricing.

Operations

Even Keith Lee agrees Chipotle has a portion-size problem

By Lisa Jennings on May 16, 2024

Rants about Chipotle's portion shrinkage are viral on TikTok, but the fast-casual chain insists nothing has changed and guests can just ask for more.

Premium

Financing

Despite their complaints, customers keep flocking to Chipotle

By Jonathan Maze on Apr. 25, 2024

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Emerging Brands