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Chipotle Mexican Grill

Operations

Chipotle customers must now wear masks

The fast-casual chain joins a growing list of restaurants mandating masks inside to slow the spread of the coronavirus.

Operations

Chipotle’s digital make lines are generating the AUVs of a standalone restaurant

The digital order prep areas are bringing in $1 million a year on their own per store, giving the fast-casual chain room for menu innovation and more.

Financing

Chipotle’s same-store sales fall nearly 10%

By Heather Lalley on Jul. 22, 2020

But the fast-casual chain’s digital business more than tripled, and the company's sales turned positive in June and July.

Beverage

Chipotle adds a line of new drinks

By Heather Lalley on Jul. 20, 2020

A portion of the sales of the lemonades, agua frescas and tea from Tractor Beverage Co. will benefit farmers.

Operations

Chipotle fast tracks its drive-thrus

By Heather Lalley on Jul. 15, 2020

The chain is about to open its 100th mobile pick-up Chipotlane and will add as many as 10,000 new workers to support the rapid expansion.

Food

Chipotle to test cauliflower rice

By Heather Lalley on Jul. 13, 2020

Low-carb Cilantro-Lime Cauliflower Rice will debut at 55 units this week as the fast-casual chain gauges customer and operator response before deciding on a national rollout.

Technology

Chipotle adds chatbot ordering

By Heather Lalley on Jun. 17, 2020

Pepper will take orders via Facebook Messenger starting Monday.

Leadership

Don’t ask Chipotle’s CEO about the ‘new normal’

By Heather Lalley on May 28, 2020

RB’s Restaurant Leader of the Year Brian Niccol says innovation—not complacency—will drive restaurant brands forward post-pandemic.

Financing

What pandemic? Chipotle’s stock keeps surging

By Jonathan Maze on May 20, 2020

The stock closed Tuesday above $1,000 for the first time and then just kept going, says RB’s The Bottom Line.

Marketing

Chipotle to host a virtual prom celebration

By Heather Lalley on May 07, 2020

The fast casual, long a social media innovator, teamed up with influencers and other brands to create an event for high schoolers whose proms have been canceled due to COVID-19.

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