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Chipotle Mexican Grill

Operations

The top 9 restaurant trends of 2018

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Leadership

Chipotle adds 2 new executives

Roger Theodoredis named chief legal officer; Tabassum Zalotrawala named chief development officer.

The retail giant hopes to come up with a shopping and entertainment center that’s viable for the times. Foodservice options figure prominently into the plan.

The company said its “For Real” ads lifted sales in September and October.

Food remains the top spending category for teenage consumers, according to a Piper Jaffray survey.

The chain is testing in three markets before a national launch next year.

The campaign highlights the 51 “real” ingredients the company uses for its menu.

Also, JAB probably won’t buy Starbucks, and Papa John’s looks at a new logo, says RB’s The Bottom Line.

In RB's podcast, "A Deeper Dive," Technomic’s Robert Byrne talks about customer perception at chains such as Chipotle, Chick-fil-A and Starbucks.

But the return will be for a limited time, “while supplies last.”