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Culver's

Marketing

Culver’s is bringing its cheese curd burger back this month

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

Marketing

Culver’s is taking Wisconsin on the road in its new campaign

The chain’s new “From Wisconsin With Love” ads come along with a 17-city food truck tour with cheese curds and frozen custard.

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

The former Checkers and Rally’s chief executive will take over management of the Wisconsin-based burger concept.

After four years of R&D, the chain’s signature veggie burger is ready for its debut on the core menu.

The longtime company executive will leave at the end of the year. The company is searching for his replacement.

One of the country's fastest-growing chains over the past five years continued that trajectory in 20

Operators are tempting customers with cool sweets to lick, sip and spoon up.

Co-founder Craig Culver and CEO Joe Koss join "A Deeper Dive" to talk about the chain’s history and its future.

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