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Culver's

Marketing

Culver's unveils first loyalty program, Delicious Rewards

 By Joe Guszkowski on Nov. 17, 2025

The fast-food burger chain will reward frequent customers with free food and other offers, joining the industrywide shift to loyalty programs.

Food

Culver's revamps its chicken sandwich, launching a triple play

 By Patricia Cobe on Jul. 09, 2025

Behind the Menu: After 40 rounds of testing, the quick-service chain perfected the flavor, texture and appearance of its crispy, grilled and spicy chicken sandwiches.

Financing

Dave's Hot Chicken provides Roark Capital with some needed growth

By Jonathan Maze on Jun. 04, 2025

The Bottom Line: More than half of the private-equity firm’s restaurant chains shrunk last year, including Arby’s, Subway and Sonic. And only six of its chains, not counting Dave’s, grew more than average.

Financing

Culver's is one of the restaurant industry's most underappreciated growth stories

By Jonathan Maze on May 16, 2025

The Bottom Line: The Wisconsin-based burger chain has grown consistently, with a combination of improved unit volumes and new restaurants. Even when consumers were cutting back.

Financing

A discussion with new Culver's CEO Julie Fussner

By Jonathan Maze on May 14, 2025

A Deeper Dive: The fast-food burger chain recently promoted its chief marketing officer to the top position. Fussner discusses her plans to take the brand to the next level without losing what made it special.

Leadership

Culver's names Julie Fussner CEO

By Jonathan Maze on Apr. 28, 2025

The Wisconsin-based fast-food burger chain promoted its chief marketing officer into the role. Fussner replaces Rick Silva, who retired in February.

Food

Cheese curds move out of Wis. onto menus everywhere

By Patricia Cobe on Oct. 30, 2023

Mozzarella sticks are so last century. Fried cheese curds are the ooey gooey snack of the moment.

Food

Want a standout menu? These chains found the ‘secret sauce’ is in the sauce

By Patricia Cobe on Sep. 14, 2023

Sauce innovation can be a magic bullet that sets a restaurant apart from the competition, especially in the crowded chicken and burger categories.

Leadership

Culver’s names Julie Fussner CMO

By Jonathan Maze on Jan. 04, 2023

The six-year company veteran becomes the first C-level marketing chief in the burger chain’s history.

Marketing

Culver’s is bringing its cheese curd burger back this month

By Jonathan Maze on Oct. 05, 2022

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

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