El Pollo Loco

Top 500 Chains

El Pollo Loco

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El Pollo Loco shrinks its menu 20% to simplify operations

The chicken chain’s traffic fell 3.1% in Q1, but its CEO says menu simplification is not to blame.

Miguel Lozano is the chicken chain’s third C-suite hire in the past 12 months.

The chicken chain’s stock fell more than 16% Friday on the news.

The originality of these limited-time items piqued consumer interest in November.

Hector Munoz, previously of Church’s Chicken and Popeyes, assumes the top marketing spot at El Pollo Loco.

Discounts are still a staple, but new come-ons include free rides and tamales.

The company said that its sales growth has continued into the fourth quarter, sending shares to new highs.

Concepts that serve chicken without bones have flourished, taking share at a time when the industry has stumbled, says RB’s The Bottom Line.

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