El Pollo Loco


How Chick-fil-A’s social media loss became El Pollo Loco’s gain

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.


Earnings roundup: Fatburger, El Pollo Loco and Pizza Inn

Fat Brands has some trouble with the weather; strong results from El Pollo Loco and Rave Restaurant Group wants some remodels.

The California fast-food wage coming next month will force the chain to increase prices, but also look for ways to cut costs across operations.

Williams, previously president of Taco Bell International, will assume her new role at the fast-casual grilled chicken chain on March 11.

He will stay on as consultant through Dec. 28 as the company searches for a replacement. COO Maria Hollandsworth will take leadership in the interim.

The chicken chain adopted a shareholder rights plan, citing Biglari Capital’s continued acquisition of the company’s shares.

Customers returned to dining out and operators greeted them with a record number of limited-time offers. The result was a summer of love on restaurant menus.

The investor, whose Biglari Holdings owns Steak n Shake, has acquired 9.1% of the shares of the chicken chain in his latest “passive” investment.

Earnings roundup: Inflation eased, but so did traffic—at least for some. Weather, meanwhile, was a wallop for at least one, a non-issue for the rest.

The new Loco Rewards has a tiered structure and more variety. It's part of a digital overhaul that also includes an upgraded mobile app.

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